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Gartner Launches the CRM Sales Technology Key Initiative
by Tad Travis | February 14, 2019
I am pleased to announce that Gartner has launched our new formal program for sales technology research. Yes, we have long covered CRM technology for sales at Gartner. What is...
Gartner Predicts: Digital Optimization Disrupts CRM Sales Tech
by Tad Travis | December 4, 2018
Gartner is pleased to announce our latest version of the annual predictions note, Predicts 2019: CRM Sales Technology Will Align With Digital Optimization Objectives. The full report is available to...
A New Monday Morning Litmus Test for CRM Sales
by Tad Travis | November 16, 2018
Two years ago, I posted my short-cut method for evaluating sales technology solutions. Called the Monday Morning Litmus test, it had two components. From the prospect of an end-user of sales...
Is Digital Transformation in CRM Sales Tech a Thing?
by Tad Travis | October 30, 2018
Last week I wrote about my top take-way from the US Gartner Symposium event. My talks with CRM leaders revealed a persistent interest in technologies and processes that will help...
Top CRM Sales Take-Aways from Gartner Symposium 2018
by Tad Travis | October 23, 2018
This year, Gartner drew more that 9,000 IT leaders to Orlando for the annual US Symposium event. I look forward to attending the US Symposium every year because I always...
Gartner Publishes the Magic Quadrant Sales Force Automation, 2018
by Tad Travis | July 9, 2018
Gartner is pleased to release the newest installment of the annual Sales Force Automation Magic Quadrant. This year the Magic Quadrant covers 15 vendors. Within this group, Gartner finds a wide...
Is It Possible to Measure "Ease of Use" in CRM Sales Applications?
by Tad Travis | June 29, 2018
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Looking ahead: Gartner's CRM Sales Research 2018
by Tad Travis | January 18, 2018
Happy New Year everyone. Now that we are well into January, this is a good time to share thoughts and observations about the CRM Sales Research agenda for 2018.
Yesterday,...
Gartner Predicts: 2018 Predictions for CRM Sales Technology
by Tad Travis | November 20, 2017
Gartner is pleased to announce our latest version of the annual predictions note, Predicts 2018: CRM Sales Technology Evolves With New Options for Improving Sales Outcomes, available Gartner clients here....
After Dreamforce 2017: Be Pragmatic about Artificial Intelligence for CRM Sales
by Tad Travis | November 9, 2017
It was impossible to escape talk about CRM artificial intelligence at Dreamforce this year. Be it Salesforce’s improvements to Sales Cloud with Einstein, or the multiple roadmap conversations I had...
