Gartner Blog Network

Category: 'crm' Blog Posts

from the Gartner Blog Network

After Dreamforce 2017: Be Pragmatic about Artificial Intelligence for CRM Sales

by Tad Travis  |  November 9, 2017

It was impossible to escape talk about CRM artificial intelligence at Dreamforce this year.  Be it Salesforce’s improvements to Sales Cloud with Einstein, or the multiple roadmap conversations I had...

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Accelerate Life Science Digital Capabilities by Migrating Validated Applications to the Cloud

by Stephen Davies  |  October 24, 2017

Cloud deployment is necessary to advance the execution of digital strategies by advancing IT's ability to deliver agile, flexible and scalable solutions. Life science CIOs face a major challenge in...

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Sales Enablement Platforms Expand the SalesTech Stack

by Tad Travis  |  September 6, 2017

There is an an emerging new option for sales technology that application leaders should pay attention to. In the past year, Gartner has seen the emergence of sales enablement platforms from...

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Catching Up with the Gartner CRM Sales Research Team

by Tad Travis  |  August 18, 2017

It has been a busy, fruitful summer for me and my colleagues in the Gartner CRM Sales research practice.  In the last three months we: Published the 2017 version of...

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Gartner Publishes the Magic Quadrant Sales Force Automation, 2017

by Tad Travis  |  July 13, 2017

Gartner is pleased to release the newest installment of the annual Sales Force Automation Magic Quadrant.  This year the Magic Quadrant covers 16 vendors. Within this group, Gartner finds a...

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Empathy, the CIO's Horsefeathers.

by Michael Maoz  |  June 29, 2017

Go Google Empathy and the CIO and the results returned are miniscule compared to a search for "Power and the CIO," "Success and the CIO" or "Leadership," or "Technology and the CIO."...

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How's that, AI? 2017 will go down as the worst year ever for customer experience.

by Michael Maoz  |  June 28, 2017

AI does not make subway tracks run better in New York, or make phone queues any shorter at any airline. (yesterday: "Hold time currently is between 56 minutes and 1...

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On CRM initiatives, the CIO in 2017 is the Supportive Gatekeeper.

by Michael Maoz  |  June 22, 2017

On a call the other day with a very innovative financial services company somewhere across a sea, the wonderful Global Head of Digital Channels described their CIO as a supportive gatekeeper. What...

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2017 Magic Quadrant for the CRM Customer Engagement Center released.

by Michael Maoz  |  May 8, 2017

After four months of research, surveys both online and on the phone, product demonstrations from 32 software providers, and too many hours in Excel, the 2017 Magic Quadrant for the...

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Hey, but the guitar is in great shape, and other lessons in empathy.

by Michael Maoz  |  April 13, 2017

Empathy is wonderful, yet hard to scale. It is hard to scale out from the CEO, to senior leadership, down to Corporate Communications, to Customer Relations, to the Sales and...

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