Gartner Blog Network

Category: 'content-marketing' Blog Posts

from the Gartner Blog Network

Solving the Distributed Social Marketing Dilemma

by Jennifer Polk  |  January 12, 2018

92 By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their...

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Partner for a Digital Love Connection

by Jennifer Polk  |  February 9, 2015

It’s February—the time for celebrating love, finding a partner and realizing you can achieve more together than apart. No, this isn't an ad for Tinder. It's advice for businesses to find a partner--a...

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If I Had a Million Dollars

by Todd Berkowitz  |  January 6, 2015

Why do I instantly think about the song from Barenaked Ladies? I have no idea! But Hank Barnes, Tiffani Bova and I (all members of the Tech Go-to-Market and Sales...

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Dear Digital Marketers, Likes Don’t Equal Social Marketing Success

by Jennifer Polk  |  July 1, 2014

A recent study by the ANA looked at how brands measure effectiveness of social media content. The good news: 80% of brands claim they’re measuring content effectiveness. They bad news:...

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What to Do When You Have Run Out of Content Ideas

by Todd Berkowitz  |  May 6, 2014

  Most marketers struggle to come up with new, creative ideas for content, especially the kind of content that will get attention. You can only talk about certain topics so...

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10 Things to Look for Before You Post or Share Social Marketing Content

by Jennifer Polk  |  April 15, 2014

It’s was a busy Monday in social media,  especially for brands like American Airlines who faced a Twitter threat from a teen and US Airways who committed a social marketing...

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