Gartner Blog Network

Category: 'content-marketing' Blog Posts

from the Gartner Blog Network

Optimize Sales Enablement for a Virtual Sales Process

by Rick LaFond  |  July 15, 2020

For many brands, in-person meetings between sales reps and customers were a critical element of the sales process. Social distancing protocols have forced sellers to adapt to a virtual sales...

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Marketing to Small Business Owners in a “Post-Covid” Environment

by Halle Feuerman  |  June 10, 2020

As the environment around COVID-19 continues to shift, marketers are expected to move at a quicker pace than ever before to respond. One of the most prominent questions we’re getting...

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Embrace the Good in Good Enough to Drive Greater Marketing Agility

by caguerrer  |  June 8, 2020

A key component of marketing agility is helping marketers understand the trade-offs between the benefits and the costs of  constant "improvements". A silver lining of the past few months has...

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Are Your B2B Digital Marketing Efforts Stalled at the Starting Line?

by Michael McCune  |  May 20, 2020

The key to any good collaboration across a B2B commercial organization is the ability of Marketers to impact how Sellers spend their time. Most B2B marketers I interact with allocate...

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Understanding the jargon of content operations technology

by Colin Reid  |  April 22, 2020

As COVID-19 throws everyone into turmoil, marketers and brands are looking to accelerate the delivery of meaningful communications to their customers, suppliers and employees. An effectively implemented content operations ecosystem,...

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Marketing to Small Business Owners During (and After) COVID 19

by Kristina LaRocca-Cerrone  |  April 6, 2020

Small business owners have been enormously adversely affected by COVID 19: many have been forced to shut their doors, to furlough or lay off employees, and even with the introduction...

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Comments: 1

Rethinking B2B Content Marketing in Response to COVID-19

by Rick LaFond  |  March 24, 2020

B2B marketing leaders seem to be at a bit of a crossroads when it comes to addressing COVID-19, and the uncertainty it is creating for customers, through content marketing. Marketers...

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Changing times require you to change the message. Here’s how to deliver that with no one in the office

by Colin Reid  |  March 22, 2020

Over the weekend as I watched an advertisement for an Irish brewery promote the importance of following government social distancing guidelines. It was immediately followed by an ad for an...

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Privacy, Profiling and Public Safety in the time of COVID-19

by Andrew Frank  |  March 21, 2020

Among all the accepted norms that are being transformed by COVID-19 pandemic, the role of data in society stands out. It’s clearer than ever that the availability of data, or...

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Comments: 2

Creating a Purposeful Social Marketing Strategy

by Melissa Minkow  |  February 4, 2020

Social Media is now an established enough frontier that every post, not just every platform, should serve a purpose. While creating “disruptive” content might garner likes, follows and other vanity...

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