Gartner Blog Network

Category: 'content-marketing' Blog Posts

from the Gartner Blog Network

Fuel Your Personalization Engine with Helpful Content

by Rick Lafond  |  March 7, 2019

One of the top concerns among marketers when adopting personalization is that the consumer might consider the brand’s communication ‘creepy’.  This is a well-founded cause for apprehension, given Gartner research...

Read more »

Solving the Distributed Social Marketing Dilemma

by Jennifer Polk  |  January 12, 2018

92 By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their...

Read more »

Partner for a Digital Love Connection

by Jennifer Polk  |  February 9, 2015

It’s February—the time for celebrating love, finding a partner and realizing you can achieve more together than apart. No, this isn't an ad for Tinder. It's advice for businesses to find a partner--a...

Read more »

If I Had a Million Dollars

by Todd Berkowitz  |  January 6, 2015

Why do I instantly think about the song from Barenaked Ladies? I have no idea! But Hank Barnes, Tiffani Bova and I (all members of the Tech Go-to-Market and Sales...

Read more »

Dear Digital Marketers, Likes Don’t Equal Social Marketing Success

by Jennifer Polk  |  July 1, 2014

A recent study by the ANA looked at how brands measure effectiveness of social media content. The good news: 80% of brands claim they’re measuring content effectiveness. They bad news:...

Read more »

What to Do When You Have Run Out of Content Ideas

by Todd Berkowitz  |  May 6, 2014

  Most marketers struggle to come up with new, creative ideas for content, especially the kind of content that will get attention. You can only talk about certain topics so...

Read more »