Gartner Blog Network

Category: 'content-marketing' Blog Posts

from the Gartner Blog Network

The What, Where, and How of Customer Personas

by Kristina Laroccacerrone  |  November 11, 2019

Marketing is all about good storytelling - and most marketers know this! The tricky part is understanding what the story is about, and who you're telling it to. Mediocre marketing...

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Website Content Versus Website Content Marketing

by Laurel Erickson  |  July 25, 2019

Websites are the largest piece of owned content under a brand's full control, but website content as a whole is seldom given the strategic design consideration that content marketers give...

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To Gate, or Not to Gate?

by Rick Lafond  |  July 23, 2019

That is the question. As Marketers become more mindful of user experience and the need to offer buyer enablement— support that makes it easier for customers to advance through a...

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Advertising and Cultural Moments

by Eric Schmitt  |  July 3, 2019

Cultural moments have been called “the intersection of trends and brands”, and “connecting what you do, as a brand, to your specific audience’s culture, not what is trending in culture”. Through...

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Scaling Account Growth Strategies to the Small Business Market

by Kristina Laroccacerrone  |  June 25, 2019

With more and more B2B marketers and CMOs saying their organization is shifting focus to account growth, it's  no wonder Gartner analysts - myself included - are getting more questions...

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Are Brands Looking For Love In All The Wrong Places? We Want To Know What You Think

by Clare Dietz  |  May 8, 2019

Consumers may not want a relationship with your brand… I know, I know. This doesn’t sound like good news. When I share this insight with marketers I work with every...

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Gartner's Magic Quadrant for Content Marketing Platforms: What You Need to Know Now

by Nicole Greene  |  April 3, 2019

Gartner’s Magic Quadrant for Content Marketing Platforms (CMPs) reflects marketing’s urgent need for tools that help develop, produce and deliver branded content. As audiences demand relevant and personalized content from...

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Create Video that Resonates with Consumers (and Might Actually Go Viral)

by Nicole Greene  |  March 26, 2019

Eighty-five percent of Americans watch digital video content, and they’re watching it across devices and platforms, according to a recent Google Consumer survey. Marketers understand the storytelling power of visual...

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Fuel Your Personalization Engine with Helpful Content

by Rick Lafond  |  March 7, 2019

One of the top concerns among marketers when adopting personalization is that the consumer might consider the brand’s communication ‘creepy’.  This is a well-founded cause for apprehension, given Gartner research...

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