Gartner Blog Network

Category: 'content-marketing' Blog Posts

from the Gartner Blog Network

Rethinking B2B Content Marketing in Response to COVID-19

by Rick LaFond  |  March 24, 2020

B2B marketing leaders seem to be at a bit of a crossroads when it comes to addressing COVID-19, and the uncertainty it is creating for customers, through content marketing. Marketers...

Read more »

Changing times require you to change the message. Here’s how to deliver that with no one in the office

by Colin Reid  |  March 22, 2020

Over the weekend as I watched an advertisement for an Irish brewery promote the importance of following government social distancing guidelines. It was immediately followed by an ad for an...

Read more »

Privacy, Profiling and Public Safety in the time of COVID-19

by Andrew Frank  |  March 21, 2020

Among all the accepted norms that are being transformed by COVID-19 pandemic, the role of data in society stands out. It’s clearer than ever that the availability of data, or...

Read more »

Comments: 1

Creating a Purposeful Social Marketing Strategy

by Melissa Minkow  |  February 4, 2020

Social Media is now an established enough frontier that every post, not just every platform, should serve a purpose. While creating “disruptive” content might garner likes, follows and other vanity...

Read more »

Empower Visual Marketing with Content Operations

by Colin Reid  |  February 4, 2020

If a picture is worth a thousand words and the digital world is a visual experience, why has it taken so long for many marketers to realize the importance of...

Read more »

Comments: 1

Keep Your Eye On The Ball

by Clare Dietz  |  January 24, 2020

I’ve been watching a lot of late night tennis this past week. Even if you aren’t watching the Australian Open, the phrase “keep your eye on the ball” probably applies...

Read more »

Top 5 Content Marketing Do's and Don'ts

by Nicole Greene  |  January 22, 2020

How do brands capture consumer attention? Marketers are faced with a flood of competing content and the fact that the average person has an attention span of less than 6...

Read more »

Comments: 4

How to Create a Genius Website

by Nicole Greene  |  December 3, 2019

Do you remember life before websites? If you're under 30 years old, probably not. The first web page went live on August 6, 1991. It was dedicated to information on...

Read more »

Comments: 3

The What, Where, and How of Customer Personas

by Kristina LaRocca-Cerrone  |  November 11, 2019

Marketing is all about good storytelling - and most marketers know this! The tricky part is understanding what the story is about, and who you're telling it to. Mediocre marketing...

Read more »

Comments: 1

The Hong Kong Brand Values Test

by Chris Ross  |  October 8, 2019

If you’re the NBA, Vans or the creators of South Park, this week has been a serious test of your brand values.  In case you missed it, on Sunday Houston...

Read more »