Gartner Blog Network

Category: 'competitive-intelligence' Blog Posts

from the Gartner Blog Network

Building the Right Battle Card to Win Deals

by Scot Kim  |  October 8, 2019

Lately, particularly when I speak with product management, product marketing and sales enablement; I am constantly asked, "What is the best content to add into a competitive battle card?".  The...

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Is Your Company a Competitive Aggressor?

by Scot Kim  |  October 30, 2018

Time in and time out, companies sometimes are too conservative when it comes to becoming a competitive aggressor.  Situational opportunities occasionally arises and should be considered as competitive "gifts." To...

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Competitive Positioning vs Competitive Differentiation, Is It The Same?

by Scot Kim  |  October 23, 2018

Coming back from the Orlando Symposium 2018 show, I have learned that many companies confuse the terminology, competitive positioning, and competitive differentiation.  At times, some of them may use these...

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