Gartner Blog Network

Category: 'analytics' Blog Posts

from the Gartner Blog Network

Respect OTT Reach But Demand ROI

by Benjamin Bloom  |  February 15, 2019

Among the storylines about cord-cutters, ad-blockers, and time-shifters, new research from Gartner shows the significant and rising opportunity in in-stream video advertising delivery to internet-connected devices (see Over-the-Top TV Advertising...

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Upcoming Webinar: Modern Network Threat Detection and Response

by Anton Chuvakin  |  January 21, 2019

Here is my next Gartner webinar; this one is focused on network traffic use for detection and response. Title: Modern Network Threat Detection and Response Date: January 29, 2019 Time:...

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Six Marketing Questions You Won’t Be Asking in 2023

by Benjamin Bloom  |  January 4, 2019

As we put a bow on 2018 and unwrap a shiny new 2019, we anticipate the continued adoption, maturity, and effectiveness of autonomous marketing, advanced analytics and artificial intelligence ....

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Why do things the hard way?

by Frank Buytendijk  |  December 17, 2018

Each of Yuval Noah Harari’s books are bestsellers. They tackle big questions. “Sapiens” describes the history of humanity. “Sapiens” explores the long term future of mankind. And “21st lessons for...

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Deception vs Analytics, or Can Analytics Catch True Unknown Unknowns?

by Anton Chuvakin  |  December 7, 2018

This is a debate post, and not a position post. The question alluded therein (hey… I said “alluded therein” to sound like Dan Geer, no?) has been bugging us for...

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B2B Marketing Technology Teams Seek Insights and Hope for an AI Future

by Benjamin Bloom  |  November 29, 2018

As the saying goes, “The real selling doesn’t start until the buyer says no.” In the modern relationship between marketing and sales, one team works tremendously hard to deliver an...

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The Big Data Obituary

by Svetlana Sicular  |  October 3, 2018

Today, the rivals and big data pioneers Cloudera and Hortonworks announced their merger. In our last year’s Hype Cycles, we marked “Big Data” and "Hadoop Distributions" as obsolete before plateau....

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SAS SWOT Highlights the Data Science Platform Market is Pivoting

by Jim Hare  |  September 25, 2018

Gartner just published an insightful SWOT about SAS Viya that underscores the transformation happening in the data science and machine learning market. For those of you not familiar with Viya,...

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NTA: The Other IDS?

by Anton Chuvakin  |  September 20, 2018

Have you ever wondered why academic literature - however silly much of infosec academic research is - always talks about “signature-based IDS” (“misuse”) and “anomaly-based IDS” (“abuse”), but most industry...

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