Gartner Blog Network

Category: 'analytics' Blog Posts

from the Gartner Blog Network

You’re likely investing a lot in marketing analytics, but are you getting the right insights?

by Jason Mcnellis  |  November 5, 2019

In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39% from 2013 to 2019....

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Our "Assessing the Impact of Machine Learning on Security" Published

by Anton Chuvakin  |  May 6, 2019

Here is a fun one: our new paper “Assessing the Impact of Machine Learning on Security” just went up. It contains [the product of the] brains of at least 2...

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The Right Metric Matters

by Andrew White  |  April 5, 2019

An oft heard inquiry from clients is, “What is the right metric to use?” The context might be for: Defining data quality Reporting the business impact of a data governance...

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What is going on in the world of data and analytics?

by Andrew White  |  March 22, 2019

I have blogged before (see this from 2014: A Day in the Life of an Analyst” at Gartner’s IT/Expo Symposium – Day 3) about the hot topics I discussed with...

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The Benefits (and Limits) of Relative Measurements in Marketing

by Jason Mcnellis  |  March 22, 2019

When using hand tools in my woodshop, I can achieve tremendous tolerances. With relative ease, I can change the length, width or thickness of a board by one thousandth of...

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Respect OTT Reach But Demand ROI

by Benjamin Bloom  |  February 15, 2019

Among the storylines about cord-cutters, ad-blockers, and time-shifters, new research from Gartner shows the significant and rising opportunity in in-stream video advertising delivery to internet-connected devices (see Over-the-Top TV Advertising...

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Upcoming Webinar: Modern Network Threat Detection and Response

by Anton Chuvakin  |  January 21, 2019

Here is my next Gartner webinar; this one is focused on network traffic use for detection and response. Title: Modern Network Threat Detection and Response Date: January 29, 2019 Time:...

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Six Marketing Questions You Won’t Be Asking in 2023

by Benjamin Bloom  |  January 4, 2019

As we put a bow on 2018 and unwrap a shiny new 2019, we anticipate the continued adoption, maturity, and effectiveness of autonomous marketing, advanced analytics and artificial intelligence ....

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Why do things the hard way?

by Frank Buytendijk  |  December 17, 2018

Each of Yuval Noah Harari’s books are bestsellers. They tackle big questions. “Sapiens” describes the history of humanity. “Sapiens” explores the long term future of mankind. And “21st lessons for...

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Deception vs Analytics, or Can Analytics Catch True Unknown Unknowns?

by Anton Chuvakin  |  December 7, 2018

This is a debate post, and not a position post. The question alluded therein (hey… I said “alluded therein” to sound like Dan Geer, no?) has been bugging us for...

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