Gartner Blog Network

Category: 'analysis' Blog Posts

from the Gartner Blog Network

Social Analytics are the LEAST of Analytics Leaders' Problems

by Jenny Sussin  |  March 8, 2017

This is my second year attending Gartner's Data and Analytics Summit and I love it. I love it because the conversations I have with analytics leaders about social analytics shed...

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Social Media Monitoring - Or Is It Surveillance?

by Jenny Sussin  |  October 17, 2016

Over the last week, there have been a series of articles dumping on one particular social media monitoring application that was allegedly using an unethical value proposition to market its...

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The Disappointment of Social Sentiment Analysis

by Jenny Sussin  |  February 26, 2016

This blog post also appears on LinkedIn. For years - clients have been calling us about social analytics and for years their excitement had been rooted in a particular type...

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