by Bill Pray | April 18, 2012 | Comments Off on Field Research: Listening, Distilling, and Creating
A picture is worth a thousand words – in this case pretty much literally. One of the methodologies we use to conduct research in Gartner for Technical Professionals is something that was developed and refined by our group over the last few years called “Field Research.” This picture is from the field research I led on email systems management. This is a photo of the consolidation and interpretation phase. This is only one corner of a room with four corners…
I recently spent a week working on the consolidation and interpretation of our field research on cloud use and adoption. The field research process is fascinating. You start by doing an awful lot of listening. Then you search and identify valuable snippets (one to two sentences) of information based on what you heard. Then you classify, categorize and identify patterns. Then you tell the story. And finally, – our twist on the process – you analyze. Out of it comes insight and problem solving.
You also have to get along with several colleagues in a small room, generally with few windows. You learn a lot about your fellow team members. For example, I love Elden’s personal blog: http://www.fatcyclist.com/. I was also made an honorary team member of the Data Center Strategies team. They even gave me a plastic cup to prove it:
Obviously, we spent too much time in the small room.
Look for the findings from this research to surface in numerous documents over the next several months. For my part, the findings will be incorporated into an upcoming document on evaluating and selecting your software-as-a-service 3CS (communication, collaboration, content and social) vendors. Also, the findings will be presented as part of several of my presentations at our upcoming Catalyst conference (warning – official marketing pitch – register now to enjoy the San Diego sun and the wealth of information).
Read Complimentary Relevant Research
Devise an Effective Cloud Computing Strategy by Answering Five Key Questions
Cloud computing affects every aspect of IT and the business, so organizations need a high-level bimodal strategy and decision process...
View Relevant Webinars
Essentials of Sound Recovery Sourcing Decision Making
Recovery service alternative costs, benefits and trade-offs regarding the use of colocation services, managed hosting and public cloud-based...
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.