Gartner Blog Network

Anthony J. Bradley
13 years at Gartner
30 years in IT

Anthony J. Bradley is a Group Vice President in Gartner Research. In this role he leads global teams of analysts who research the emerging technologies and trends that are changing today's world and shaping the future. Mr. Bradley's group strives to provide technology product and service leaders (Tech CEOs, General Managers, Chief Product Officers, Practice Leads, Product Managers and Product Marketers) with unique, high-value research and indispensable advice on leveraging emerging technologies and trends to create and deliver highly successful products and services. Information technology now impacts pretty much every business function in all companies, all industries, and all geographies. Technology providers are critical to the technology and business innovation that will define the world of tomorrow. Innovation depends on technology providers. By helping them, we help the world.

E-mail is Anti-social Part 2: Distributed versus Collective

by Anthony J. Bradley  |  September 3, 2013

This part 2 of an “E-mail is Anti-social” multipart blog. Here is Part 1. Email is a highly successful communication tool because it is a push centric message distribution mechanism. It is a poor collaboration tool because this distributed characteristic leads to information fragmentation even at small scale. Let’s extend our lego thought expirament from […]

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Email is Anti-social Part 1: Communication is Not Collaboration

by Anthony J. Bradley  |  August 29, 2013

In many organizations the highly prolific, if not addictive, use of e-mail is considered an impediment to the adoption of social collaboration or other collaboration methods. People are resistant to use anything but e-mail and sometimes get very protective, sometimes hostile, when asked to use something different. How can you drive change and evolve into […]

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The Success Rate of Social Collaboration is not 10%

by Anthony J. Bradley  |  April 8, 2013

Recently Gartner published a press release in anticipation of my participation in the Gartner Enterprise Architecture Summit conferences where I will be presenting the following: Social Collaboration Demands a New Approach to Architecting Human-centric Solutions and Gartner Keynote: Driving New Business Outcomes With the Nexus of Forces Unfortunately, several press outlets including Computerworld, and CIO […]

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The Dawning Age of Mass Collaboration

by Anthony J. Bradley  |  January 8, 2013

Mass collaboration is the future of competitive advantage in business. See Gartner’s infographic on the evolution of business. Social media platforms such as Facebook and Twitter may be all the rage today. But they’re only the beginning of something really big. Their true impact is that they’re spurring a new era of mass collaboration. Hundreds, […]

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Social Collaboration and Business Process; An Oxymoron Made in Heaven

by Anthony J. Bradley  |  April 4, 2012

You might think that mass collaboration is ill suited for business process improvement. The chaotic, unpredictable, messy, voluntary, often controversial and sometimes ugly interactions that can characterize social collaboration seems almost the opposite of the clean, calculated, activity centric, deterministic approach that many associate with business process management. Well, the times they are a changin’. […]

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If You Are Talking Facebook You Aren’t on the Social Leading Edge

by Anthony J. Bradley  |  March 6, 2012

I had an interesting call with a US retailer a few days ago. And by interesting I don’t mean good. They are not a Gartner client and it became clear pretty quickly that they wanted me to prove how Gartner could possibly help them since they are on the leading edge of social media. They […]

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Observations on Europe and Social Business

by Anthony J. Bradley  |  March 1, 2012

I recently returned from a two week tour of northern Europe where I met with over 20 organizations to discuss their social business strategy efforts. I started in Copenhagen, then to Amsterdam, Edinburgh, London and finally Helsinki. I’m happy to say that it seems the book, “The Social Organization: How to Tap the Collective Genius […]

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Separate Social Media From Marketing

by Anthony J. Bradley  |  November 28, 2011

In most organizations, social media established a marketing beachhead. It served its purpose by raising awareness of a new set of technologies based on new principles of peer-to-peer discussion, openness, and cross-boundary communities. Indeed: the marketing organization has put social media technologies to work with very visible effect. But we need to break out social […]

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Social Media Success is about Purpose Not Technology

by Anthony J. Bradley  |  November 7, 2011

In the real estate world, there is a saying: "The three considerations that most impact value are location, location, and location." In the world of social media, they are purpose, purpose, and purpose. Nothing impacts the success of a social media effort more than the choice of its purpose. Because purpose becomes the cause around […]

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Social Media versus Knowledge Management

by Anthony J. Bradley  |  October 31, 2011

We originally posted this on the Harvard Business Review blog site on Wednesday October 26, 2011. It has generated an interesting discussion so I encourage you to join it if you wish to engage.    On the surface, social media and knowledge management (KM) seem very similar. Both involve people using technology to access information. Both […]

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