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Gartner Introduces “Software Needs Cycle”

by Anthony J. Bradley  |  April 12, 2017  |  1 Comment

I am pleased to announce new research covering a “Software Needs Cycle for Small Business” available for free on Gartner’s Software Advice website.

During the keynote address at every Gartner Symposium for the past three years Peter Sondergaard, Gartner’s Global Head of Research, emphasizes that “Every business is an IT business.” His point is that information technology is now critical to every business. Small business is no exception. It is especially true for small businesses in that information technology enables them to compete with larger competitors.

A significant challenge for small business leaders is understanding what IT software they need and when they need it. Most small business leaders do not have the time or inclination to track the current state of software technology. They need an easy way to understand what software is out there and the benefits it can provide to their business. And their software needs will change over time as their business grows and becomes more complex. This challenge is why we are introducing the “Software Needs Cycle for Small Business” (SNC).

The SNC examines the software needs of a small business as it grows over time. It looks at needs in three “phases” including what is needed at the start, to grow the business and to optimize business performance. Here is the

Software Needs Cycle for Medical: Must-Have Functionality for Small Practices


For each technology in a SNC we examine 1. What it is, 2. Why you need it for that phase of the cycle and 3. Key considerations in buying and using the technology.

We also have a

Software Needs Cycle for HR: Determining HRIS Needs by Business Size

and a

Software Needs Cycle: Must-Have Functionality for Hotel Management


The “Software Needs Cycle” content is free and is distributed through Gartner’s Software Advice website. Software Advice also has a team of experts that provide free telephone consultations to help small business leaders choose the right software.

We are considering doing many more of these “Software Needs Cycles” for different industries and software markets. Let us know what you think and this will help us make good decisions on how to pursue this research.

As always, your feedback is highly valued.

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Anthony J. Bradley
13 years at Gartner
30 years in IT

Anthony J. Bradley is a Group Vice President in Gartner Research. In this role he leads global teams of analysts who research the emerging technologies and trends that are changing today's world and shaping the future. Mr. Bradley's group strives to provide technology product and service leaders (Tech CEOs, General Managers, Chief Product Officers, Practice Leads, Product Managers and Product Marketers) with unique, high-value research and indispensable advice on leveraging emerging technologies and trends to create and deliver highly successful products and services. Information technology now impacts pretty much every business function in all companies, all industries, and all geographies. Technology providers are critical to the technology and business innovation that will define the world of tomorrow. Innovation depends on technology providers. By helping them, we help the world.

Thoughts on Gartner Introduces “Software Needs Cycle”

  1. Hi,
    this sounds like a very inportant initiative and valuable research. During my 35+ years consulting and delivering ERP systems to SMEs in Finland I’ve told my customers that every business is an IT business and that the ones who realize this will succeed.
    Good luck with your research!
    Johan Andersson, Partner & Senior Consultant

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