We launched a new quadrant called FrontRunners at the end of September 2016. You may not have noticed because it was a “soft” beta launch in four software markets. They are available to the general public through the Software Advice web site. You can find them below.
During the first half of 2017 we are planning to launch Frontrunners quadrants for 24 software markets. We are still identifying the 24 markets and their launch schedules so stay tuned.
Below is the graphic from the “FrontRunners for Customer Relationship Management, September 2016 (beta).”
All products that qualify as FrontRunners are top performing products in their market. In the Customer Relationship Management FrontRunners infographic above, the Capability axis starts at 3.60 and ends at 4.60, while the Value axis starts at 3.60 and ends at 4.70. Scales may differ between quadrants in order to capture the relative positioning of the specific products in each software category.
What is the new FrontRunners quadrant?
The FrontRunners quadrant, powered by Gartner Methodology, provides a data-driven assessment of products in a particular software category to determine which ones offer the best capability and value for small businesses. It is designed to assist small business leaders in making a software purchase.
FrontRunners plots a given market’s top 20-30 products in a quadrant format. The quadrant placement displays the Capability and Value of a product relative to their peers in the market. Each product is positioned in a designated quadrant based on their overall score.
FrontRunners looks a bit like the Magic Quadrant and you can think of it as a sister quadrant… but, aside from appearances, it is really quite different from the Magic Quadrant. Here are some of the major differences.
- FrontRunners is for small business leaders who are looking to buy business software. This means that the data and methodology is tuned for the needs of small businesses.
- FrontRunners is completely data-driven with no analyst interpretation.
- FrontRunners is heavily influenced by user reviews.
What are the basics of the underlying methodology?
The FrontRunners methodology assesses and calculates a score for products on two primary dimensions: Capability on the x-axis and Value on the y-axis.
The Capability score is an overall weighted average of scores including:End user one to five star ratings on the product’s functionality
- End user one to five star ratings on the product’s ease of use
- End user one to five star ratings on the product’s customer support
- A score, relative to other products in the market, for the product’s inclusion of key functionality for the software category
- A score, relative to other products in the market, representing the number of other products that integrate with it.
The Value score is an overall weighted average of scores including:
- End user one to five star ratings on overall satisfaction with the product
- End user one to five star ratings on how valuable users consider the product to be relative to its price
- End user one to five rating on how likely they are to recommend the product to others
- A score, relative to other products in the market, for the size of the product’s customer base
- A score, relative to other products in the market, for the number of professionals in the market who have experience with the product (e.g., users, developers, administrators)
- A score, relative to other products in the market, representing the total number of user reviews across the three Gartner web properties
- A score, relative to other products in the market, representing the average number of times per month internet users search for the product on Google
Markets are defined by a core set of functionality, and products considered for, and included in, FrontRunners must offer that core set of functionality. Additional related functionality can contribute to the capability score for a product. To qualify for consideration in FrontRunners for a software category, a product must have at least 10 unique user-submitted product reviews across the three Gartner Digital Markets web properties: softwareadvice.com, capterra.com and getapp.com.
As I mentioned up front, we launched FrontRunners in beta back in September 2016. As we move it out of beta over the coming months we will look to advance it further. So provide your feedback!
Why am I blogging on the new FrontRunners quadrant?
As you are all aware, I took a new role at Gartner. I’m just kidding. I doubt any of you were aware of my move. About a year ago I took leadership over a new research group at Gartner.
In 2015 Gartner bought three internet sites (www.SoftwareAdvice.com, www.Capterra.com and www.GetApp.com) that assist small businesses in finding and buying business software. I am now responsible for the research content we distribute through these sites. I have four teams of analysts, editors and marketers (Austin, DC, Barcelona and Gurgaon) on the job.
So my new mission is to help small businesses succeed wildly via the effective use of information technology. And so, my blog (and Twitter and LinkedIn) also will now shift to this mission.
This is also the reason for my recent social media inactivity as I have focused on this transition. If all goes well, this blog is a “re-launch” of new activity.
As always, I’d love feedback and a discussion.
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