A recent article out of Computerworld cites a study commissioned by Robert Half Technology, an IT staffing firm finding that “54% of U.S. companies say that they have banned workers from using social networking sites like Twitter, Facebook, LinkedIn and MySpace while on the job. The study, released today, also found that 19% of companies allow social networking use only for business purposes, while 16% allow limited personal use. Only 10% of the 1,400 CIOs interviewed said that their companies allow employees full access to social networks during work hours.”
These numbers are not consistent with my client interactions, other numbers I’ve read, and the trend I see towards more liberalization in policy on social media at work (with appropriate governance). I believe it is important to specifically watch these “attitude towards access” numbers as they are indicative of leadership’s receptiveness to social media as a whole.
I have presented and published on the potential for a social media divide between enterprises with a heavy legacy collaborative culture and those with a “clean slate” culture. I talk to clients about looking out for “clean slate” competitors who can take advantage of the Web 2.0 (cloud, social, etc.) to compete more quickly than in the past.
Let’s do our own survey. I have set up a quick survey that is only 4 (Yes or No) questions. Please take it and I will publish the results on Monday.
Here is some related Gartner research (available to clients or for a fee)
Establishing Policies for Social Application Participation