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If You Don’t Reward Sharing and Reuse, You won’t Succeed with Web 2.0 or SOA

by Anthony J. Bradley  |  June 16, 2009  |  3 Comments

I cover how enterprises can build better IT solutions by capitalizing on Web 2.0 and SOA. The common thread here is really on gaining better sharing including both content and capability sharing. SOA, social solutions, cloud, and mashups all demand sharing and reuse. You’ll never achieve significant success in any of them without developing a culture of sharing and reuse. This is an immutable reality. I realize the above is a fairly obvious statement. I’ll follow this with another seemingly obvious statement. Here it is.

You will not develop a culture of sharing and reuse unless you systematically measure and publicly reward sharing and reuse.

If this is so obvious then why don’t more organizations do it? Is it that organizations don’t really want to encourage sharing and reuse? Is it because changing performance evaluation, corporate compensation, customer incentive, etc. programs is too difficult?

When I talk to enterprises about SOA and Web 2.0 and the necessity of rewarding sharing and reuse, I am surprised how few do it and am even more surprised when I hear a response that goes something like this, “We have a very structured approach to performance evaluation and compensation and we can’t [or won’t] change it.”

What gives?

Luckily, we do have some research on this 🙂 (available to clients or for a fee).

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Category: mashups  soa  social-solutions  web-20  

Tags: sharing-culture-web-20  

Anthony J. Bradley
10 years at Gartner
26 years in IT

Anthony J. Bradley is a group vice president in Gartner Research responsible for the research content that Gartner publishes through its three internet businesses (, and These responsibilities include creating and leading the research organization and infrastructure needed for the strategy formulation, planning, research, creation, editing, production and distribution of the content. He has four global teams of highly talented people who are advancing towards the world's greatest destination for content on how small businesses succeed through information technology.

Thoughts on If You Don’t Reward Sharing and Reuse, You won’t Succeed with Web 2.0 or SOA

  1. Ed Julson says:

    One of the big obstacles to reuse is that services are originally developed with a certain context in mind. That context is often specific to an application or business process and not entirely portable. Re-use does occur, but it’s more often a case of modifying existing services as opposed to building new ones. There are still big benefits with this approach, but it’s harder to track and quantify.

    If you can’t easily measure reuse, you can’t manage it. How many source control systems, build systems, IDE’s, or Registries are you aware of that measure re-use? As an IT mgr, even if you believe this is worthwhile, how do you measure it without using unsustainable and error prone manual tracking?

  2. Anthony Bradley says:

    Agreed, that is why sharing is the other half. You need to build things that can be shared and then encourage reuse.

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