I wanted to point my blog readers to an interaction I had (or am having) with Andrea DiMaio on his blog post entitled Forget a Business Case For Web 2.0. I think we have come to some agreement but I’m not sure yet.
This is near and dear to my heart since I am now diligently working on a Gartner Business Case Framework for Social Applications (similar to the Gartner SOA Business Case Framework I published near the end of 2008). It is a lot of work and I don’t want to do it if people don’t need it (or don’t want it I should say because I would argue that you do need it).
So, how are you justifying social application efforts? Are you building business cases? In this difficult economic environment, do you need to start building business cases? Should I continue work on the Business Case Framework for Social Applications? I need to know 🙂
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