I was alerted to this twitterer’s sentiment that that Gartner blogs are annoying, “Gartner blogs annoy! What’s the point of blogging openly, then ref’ing subscription. only reports. Either extract or don’t bother.”
This is a valid statement. Isn’t it? Certainly we reference our “subscription required” research in many, if not most, of our posts. Research is what we do. Research is what we get paid for. You can only get so much for free. I hope that most of us bloggers provide value to our readers (and then reference our research for more detail) but not too much value. Otherwise, there would be no Gartner analysts. Striking that balance is always a challenge. You, as our readers can help us strike that balance. Blogging can and should be a two way discourse.
Also, many of our readers are clients and appreciate the tying of our published research to current happenings. So we are also trying to balance value to the public and value to our clients.
You might also argue that in general, blogging as a medium can only add so much value. I could certainly tell this twitterer that his sound bite tweets are annoyingly shallow (just an example). Is that his fault or the 140 character limit to twitter microblogging?
We will try our best to add value to the blogoshere but we won’t be giving away the store. We are trying to start a conversation with our posts not conclude it. With social software the vast majority of the value comes from the community not an individual. So that means that the value our blogs largely depends on your participation. We will seed it but you must run with it. Such is the nature of Web 2.0. I talk a lot about delegating to the community what the community does best. This is the way you leverage the community to do great things.
So to answer the twitterer’s question directly as to “what is the point,” I offer,
- Try to start a conversation
- Provide some value and link to more detail
- Drive awareness of what we have published
- Drive awareness of hot topics
Is this not cutting it? Are you annoyed? Any comments?
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