Gartner Blog Network

Anthony J. Bradley
GVP
10 years at Gartner
26 years in IT

Anthony J. Bradley is a group vice president in Gartner Research responsible for the research content that Gartner publishes through its three internet businesses (softwareadvice.com, capterra.com and getapp.com). These responsibilities include creating and leading the research organization and infrastructure needed for the strategy formulation, planning, research, creation, editing, production and distribution of the content. He has four global teams of highly talented people who are advancing towards the world's greatest destination for content on how small businesses succeed through information technology.

SMBs Spending Big on IT! Are They Spending Right?

by Anthony J. Bradley  |  November 1, 2017

Sometimes it seems like the prevailing thinking is that small and medium sized businesses don’t have the desire or money to invest in information technology. Perhaps it used to be that way. It isn’t anymore. SMB leaders are more and more recognizing that information technology is either an opportunity for competitive advantage or a threat. […]

Read more »

Do Software Vendors Want Your [Small] Business?

by Anthony J. Bradley  |  April 27, 2017

About a month ago I had an interesting conversation with a marketing leader from a software vendor. The company was unhappy with their product’s placement in a FrontRunners quadrant (FRQ). Ok, that part is not unusual. So here comes the interesting part. They were positioned very well in the FRQ. The positioning reflected that their […]

Read more »

Gartner Introduces “Software Needs Cycle”

by Anthony J. Bradley  |  April 12, 2017

I am pleased to announce new research covering a “Software Needs Cycle for Small Business” available for free on Gartner’s Software Advice website. During the keynote address at every Gartner Symposium for the past three years Peter Sondergaard, Gartner’s Global Head of Research, emphasizes that “Every business is an IT business.” His point is that […]

Read more »

Customer Engagement: Does It Mean What You Think It Means?

by Anthony J. Bradley  |  February 15, 2017

This is a guest post from one of my analysts Craig Borowski. It’s no secret that engaged customers are better customers. Improving customer engagement can strengthen customer loyalty, increase a customer’s lifetime value and improve and solidify brand perception. It’s thus no surprise that companies invest a lot of time and effort trying to better […]

Read more »

Gartner Releases New FrontRunners and Future Schedule

by Anthony J. Bradley  |  February 6, 2017

We released 4 new FrontRunners quadrants last week. FrontRunners is a new content type targeted at helping small businesses make software purchasing decisions. For methodology and FAQ information see our FrontRunners page.  On January 31 we released updates to the September 2016 FrontRunners quadrants for Help Desk, Applicant Tracking and Customer Relationship Management. We also released […]

Read more »

Art of Saying “No” for Small Business Leaders

by Anthony J. Bradley  |  January 13, 2017

“Just say no.” “No means no.” So simple, so straight forward, and yet so inaccurate… so inadequate. When it comes to project portfolio management I often hear the sage advice of “just say no.” As if it were that easy. I just had a great discussion on this with Gartner VP and Distinguished Analyst, Tina […]

Read more »

Gartner Launches FrontRunners; a New Type of Quadrant

by Anthony J. Bradley  |  January 3, 2017

What happened? We launched a new quadrant called FrontRunners at the end of September 2016. You may not have noticed because it was a “soft” beta launch in four software markets. They are available to the general public through the Software Advice web site. You can find them below. FrontRunners quadrant for CRM software products […]

Read more »

Crowdfunding Site Activity – From Olympians to Zombies

by Anthony J. Bradley  |  November 24, 2014

Because the crowd is the essence of Crowdfunding, in examining Crowdfunding sites I always look for indications of crowd activity. I was frequently unpleasantly surprised to find little evidence of a crowd. So much so, that I am now surprised when I do see solid crowd activity. And I’m not talking about advanced near real-time […]

Read more »

Debt Crowdfunding Holds Much Promise

by Anthony J. Bradley  |  October 22, 2014

Conversely to my recent post that equity crowdfunding doesn’t exist, debt crowdfunding I believe is almost a foregone conclusion. This is also ironic since only about 4% of the 50 sites I looked at were debt crowdfunding sites (as opposed to 18% for equity crowdfunding). Prosper and Lending Club are two of the more prominent […]

Read more »

Equity Crowdfunding Does Not Exist

by Anthony J. Bradley  |  October 2, 2014

Currently, there really is no such thing as equity crowdfunding. This is ironic since about 18 or 36% of the 50 sites I looked at consider themselves equity crowdfunding. I am basically telling them they don’t exist (at least as they seem to consider themselves). Here are my arguments as to why. They are exclusive. […]

Read more »