Lydia Clougherty Jones, a colleague of mine, just published a new note. This new note tackles, head on, a popular and long-standing question. The note is called: Quick Answer: How Do I Get Started With Data Monetization?
This seemingly innocuous question has been addressed poorly and confusingly by many authors. There are myriad approaches that claim to either define the question differently, or offer a unique solution. Lydia nicely captures the temperature of the time and provides a practical approach to making a difference. She also synthesizes well the topic and advice to the wider D&A topic.
The introduction says: Data and analytics leaders must adopt a systemic approach to meet the rising demand for data monetization or risk business failure. Accelerate identifying and achieving net new economic benefit from data by adopting the eight “I” practices in the Gartner Data Monetization Framework.
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