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New Data and Analytics Research: Master Data Management of Product and Customer Data Market Guides

by Andrew White  |  November 27, 2017  |  Comments Off on New Data and Analytics Research: Master Data Management of Product and Customer Data Market Guides

Saul Judah and Bill O’Kane just published the Market Guide for Master Data Management of Customer Data Solutions.

Organizations aiming to create a single, trusted view of the customer seek MDM packaged solutions to address the customer data domain. Data and analytics leaders in charge of MDM programs should evaluate vendor offerings against established criteria and use cases.

While you can “rate” this note online, please do send specific feedback to the author as well. We crave direct feedback on how to improve our work. Thanks.

Michael Moran and Simon Walker just published the Market Guide for Master Data Management of Product Data Solutions.

Organizations aiming to create a single, trusted view of product data seek MDM packaged solutions that address the product data domain. Data and analytics leaders in charge of MDM programs should evaluate vendor offerings against established criteria and use cases.

While you can “rate” this note online, please do send specific feedback to the author as well. We crave direct feedback on how to improve our work. Thanks.

 

Category: gartner-research  master-data-management  mdm  mdm-of-customer-data  mdm-of-product-data-mdm  

Andrew White
Research VP
8 years at Gartner
22 years IT industry

Andrew White is a research vice president and agenda manager for MDM and Analytics at Gartner. His main research focus is master data management (MDM) and the drill-down topic of creating the "single view of the product" using MDM of product data. He was co-chair… Read Full Bio




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