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Research Corner: New research that covers, relates to, or mentions Oracle: Mobile Marketing Platforms Market Guide

by Andrew White  |  March 13, 2017  |  Comments Off on Research Corner: New research that covers, relates to, or mentions Oracle: Mobile Marketing Platforms Market Guide

Research Corner: Highlights new research that covers, relates to, or mentions Oracle.

Mike McGuire just published the Market Guide for Mobile Marketing Platforms.

As digital marketing strategies center on mobile interactions, marketing leaders need to have the right set of technology platforms to track, measure and optimize their mobile campaigns.

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Constance Sjoquist just published the Market Guide for Healthcare Payers’ Core Administrative Processing Solutions.

Core administrative processing solution vendors are evolving toward SaaS and BPaaS cloud offerings. Payer CIOs modernizing their administrative systems should use this Market Guide to understand CAPS capabilities, value propositions, market trends and representative vendors.

While you can “rate” this note online, please do send specific feedback to the author as well. We crave direct feedback on how to improve our work. Thanks.

 

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Category: gartner-research  market-guide  mobile-marketing-platforms  

Andrew White
Research VP
8 years at Gartner
22 years IT industry

Andrew White is a Distinguished Analyst and VP. His roles include Chief of Research and Content Lead for Data and Analytics. His main research focus is data and analytics strategy, platforms, and governance. Read Full Bio




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