by Andrew White | February 9, 2017 | Comments Off on New Research: Beyond BI Reporting: Engaging Decision Makers Through Data Storytelling
James Richardson just published Beyond BI Reporting: Engaging Decision Makers Through Data Storytelling.
The data story — a hybrid form of insight delivery — is gaining traction, offering a more engaging means of communicating findings than traditional reporting or data visualization alone. However, data and analytics leaders should watch for subjectivity when narrative combines with data.
Storytelling, though today growing out of the new analytics platforms, is going to become a really useful capability for the resulting data and analytics platform as it’s scope spans people, process, data and technology. It is a great engagement technique.
While you can “rate” this note online, please do send specific feedback to the author as well. We crave direct feedback on how to improve our work. Thanks.
View Free, Relevant Gartner Research
Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.Read Free Gartner Research
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.