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New Research: Beyond BI Reporting: Engaging Decision Makers Through Data Storytelling

by Andrew White  |  February 9, 2017  |  Comments Off on New Research: Beyond BI Reporting: Engaging Decision Makers Through Data Storytelling

James Richardson just published Beyond BI Reporting: Engaging Decision Makers Through Data Storytelling.

The data story — a hybrid form of insight delivery — is gaining traction, offering a more engaging means of communicating findings than traditional reporting or data visualization alone. However, data and analytics leaders should watch for subjectivity when narrative combines with data.

Storytelling, though today growing out of the new analytics platforms, is going to become a really useful capability for the resulting data and analytics platform as it’s scope spans people, process, data and technology.  It is a great engagement technique.

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Category: analytics  data-and-analytics-platform  gartner-research  storytelling  

Andrew White
Research VP
8 years at Gartner
22 years IT industry

Andrew White is a Distinguished Analyst and VP. His roles include Chief of Research and Content Lead for Data and Analytics. His main research focus is data and analytics strategy, platforms, and governance. Read Full Bio

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