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New Research: Toolkit: How to Evaluate the Quality of Data From Data Brokers or Other Third Parties

by Andrew White  |  November 21, 2016  |  Comments Off on New Research: Toolkit: How to Evaluate the Quality of Data From Data Brokers or Other Third Parties

My colleague Doug Laney and friends just published Toolkit: How to Evaluate the Quality of Data From Data Brokers or Other Third Parties.

Information licensed from data brokers or other third parties can vary in value based on its quality characteristics. This Toolkit provides a method and workbook for data and analytics leaders to quantify over a dozen data quality and value indicators.

Data brokers is a broad label referring to any vendor that sells data.  Clearly this is not a new category but there is a lot of (re)new(ed) interest in the massive growth of new data sources powering new analytic models.  This useful toolkit helps you evaluate the data that your selected brokers are offering you.

While you can “rate” this note online, please do send specific feedback to the author as well.  We crave direct feedback on how to improve our work. Thanks.

Enjoy!

Additional Resources

Category: data-broker  gartner-research  

Andrew White
Research VP
8 years at Gartner
22 years IT industry

Andrew White is a Distinguished Analyst and VP. His roles include Chief of Research and Content Lead for Data and Analytics. His main research focus is data and analytics strategy, platforms, and governance. Read Full Bio




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