My colleague Doug Laney and friends just published Toolkit: How to Evaluate the Quality of Data From Data Brokers or Other Third Parties.
Information licensed from data brokers or other third parties can vary in value based on its quality characteristics. This Toolkit provides a method and workbook for data and analytics leaders to quantify over a dozen data quality and value indicators.
Data brokers is a broad label referring to any vendor that sells data. Clearly this is not a new category but there is a lot of (re)new(ed) interest in the massive growth of new data sources powering new analytic models. This useful toolkit helps you evaluate the data that your selected brokers are offering you.
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