My colleague Teri Palanca and friends just published New Dynamics Drive Strong Growth and New Opportunities for Master Data Management Software Vendors.
The MDM software market continued its steady growth in 2015, reaching nearly $2 billion in constant currency. Product leaders should note that evolving requirements such as multidomain and information governance have brought high growth rates to newer, smaller entrants, despite incumbent dominance.
This is great to see – especially since we have not published a market sizing for MDM for several years. Lots of insight in this note, looking at the MDM market from different perspectives such as by region, industry, data domain and vendors. MDM remains a critical capability even if it often times does not drive business value directly, but it makes your other investments (such as ERP, BI, analytics, IoT, CRM, application integration, and even digital business transformation etc.) pay off and work as the should.
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