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New Research: Monetizing data from IOT and New Market Guides for MDM of Customer and Product Data

by Andrew White  |  September 12, 2016  |  Comments Off on New Research: Monetizing data from IOT and New Market Guides for MDM of Customer and Product Data

It has been a busy week while I was traveling.  Lots of research published – not sure I can capture it all.

Ted Friedman and friends published Prepare to Monetize Data From the Internet of Things.

CEOs, business executives (e.g., CMOs) and data and analytics leaders increasingly understand that Internet of Things solutions can be transformational. For many, the real value is in finding ways to monetize the data generated by “things” — and this requires preparation and new approaches.

This is an important note.  Most IOT programs are today still fixated on network integrity – does the network send messages and are those messages received.  The real problem however is not really the network of devices but the quality of the data being shared.  Thus the battle ground of IOT will soon shift from things to the data passing through the things.  This research will help that conversation along.

Saul Judah and Bill O’Kane and just published Market Guide for Master Data Management of Customer Data Solutions, and Michael Moran and Bill O’Kane just published Market Guide for Master Data Management of Product Data Solutions.

Organizations aiming to create a single, trusted view of the customer or product data seek MDM packaged solutions that address the customer data or product data domain. Chief data officers and MDM program managers must understand vendors’ offerings in order to select the right vendor for information infrastructure modernization.

This is landmark research in that what previously had been two discrete market segments of the broader MDM market, as as such were covered with Magic Quadrants, are now being covered with market guides; and our market coverage for MDM moves to a single Magic Quadrant for all of MDM, including these two segments of customer and product data, with other use cases.  We will publish this new MQ shortly.

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Category: gartner-research  infonomics  information-value  internet-of-things  mdm-of-customer-data  mdm-of-product-data-mdm  

Andrew White
Research VP
8 years at Gartner
22 years IT industry

Andrew White is a Distinguished Analyst and VP. His roles include Chief of Research and Content Lead for Data and Analytics. His main research focus is data and analytics strategy, platforms, and governance. Read Full Bio

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