Gartner Blog Network

Gartner Peer Insights Lets Users Rate MDM Solutions

by Andrew White  |  March 24, 2016  |  Comments Off on Gartner Peer Insights Lets Users Rate MDM Solutions

Crowd sourcing has become the norm from everything from hotel reviews to ride sharing to vacation stays, and now to IT software at Gartner— with Gartner’s recently launched Peer Insights.

I have been a skeptic of some of the other crowd-sourced review sites. If I don’t know who’s providing the review, what their reference point is, and how the website prevents a stuffing of the ballot box, I am wary. While Peer Insights has been in stealth mode, reviewers were restricted to Gartner customers, giving a degree of quality control. Gartner has opened up access to the public late last year. Reviewers must use a company email address, and the Peer Insights team continues to check the validity of each reviewer.

So what does this mean for you?

First, if you are an MDM expert or user, give Peer Insights a try and rate your vendor and product.  Here is the current MDM of Product Data summary, and here is the MDM of Customer Data summary.

Second, if you are a buyer of MDM solutions, use Peer Insights as just one more data point in your evaluation process. Crowd-sourced sites are a great source for qualitative points such as customer satisfaction, ease of use, or effectiveness of technical support. When looking at product capabilities, be sure to consider if the reviewer disclosed what version of the product they were on.

Third, use the Magic Quadrant and associated Critical Capabilities reports (see below) as additional data points that combines expert analyst opinion with reference customer opinion.

Keep these factors in mind when reviewing peer ratings:  Pay attention to the disconnects or where there seems to be a difference of opinion between Peer Insights and the analyst opinion. We DO expect this to happen,and it’s in the understanding of the differences that may reveal a product’s biggest gotcha or a recent major enhancement.

I am also most excited that Peer Insights will provide some additional insights into smaller vendors where we just don’t have enough dots on the MQ to cover them.


Hope you find the tool helpful.

Category: mdm-of-customer-data  mdm-of-product-data-mdm  peer-insights  

Andrew White
Research VP
8 years at Gartner
22 years IT industry

Andrew White is a Distinguished Analyst and VP. His roles include Chief of Research and Content Lead for Data and Analytics. His main research focus is data and analytics strategy, platforms, and governance. Read Full Bio

Comments are closed

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.