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Maximize Business Value With Your Digital Information Strategy

by Andrew White  |  July 22, 2015  |  1 Comment

In my travels I am often asked for the details of our Enterprise Information and Master Data Management Summit key notes. The work we put into this years’ Summit Keynote meant that we had a ‘read made’ note to publish as follow up.  So, for those that wanted the details, here is the details behind our keynote this year.  Enjoy!

Maximize Business Value With Your Digital Information Strategy

Developments such as the Internet of Things make information investments more crucial than ever. Our Enterprise Information and Master Data Management Summit set out four things information leaders must do when creating and implementing business-relevant information strategies for the digital era:

  1. Focus Your Information Initiatives on Business Outcomes
  2. Change the Way You Measure Success
  3. Adopt Bimodal Information Governance
  4. Put People at the Heart of Your Information Strategy

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Category: business-intelligence  enterprise-information-management-eim  master-data-management  mdm  

Andrew White
Research VP
8 years at Gartner
22 years IT industry

Andrew White is a Distinguished Analyst and VP. His roles include Chief of Research and Content Lead for Data and Analytics. His main research focus is data and analytics strategy, platforms, and governance. Read Full Bio


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  1. […] Andrew White In my travels I am often asked for the details of our Enterprise Information and Master Data […]



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