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Gartner’s Enterprise Information and Master Data Management Summits 2015

by Andrew White  |  February 17, 2015  |  1 Comment

Gartner’s Enterprise Information and Master Data Management Summits 2015

I am really looking forward to our upcoming summits in London, UK and Las Vegas, Nevada.  It is with a slight tinge of sadness that I attend as Conference Chair for the US event, as I have been Conference Chair since inception, and this is my last year. I am giving way to some new blood and will myself now focus on other responsibilities.  It has been a wonderful ride, and I learned so much.  I even got the chance to mete and hopefully help end-users learn and discover the power of information – and hopefully how Gartner can help them in their work.

The event has changed dramatically.  When we first met at the world’s first Master Data Management summit in Hollywood, Florida, there were about 250 of us.  It was a massive “group hug” as folks nervously assembled in the sunshine to find others with the same “disease”.  MDM had finally shorn itself of its historical trappings of Customer Data Integration and Product Information Management.  In 2014 the event had grown to nearly 900 folks, and the event itself had outgrown the initial birth of MDM and had entered its next phase (more on this later). John Radcliffe, my friend and partner in crime, and I took the keynote stage and the rest is history.  In some keynotes we wore hats (he was “party” and I was “thing”); in some keynotes we wore beach shirts and I actually tore off my short.  Once I even dressed up in a soccer referrer’s uniform (to make a point about policy enforcement and governance).  John retired from Gartner in 2012.

John and I actually first met some year before at a Gartner offsite where we were working on research coverage for the following year.  He was in the CRM team covering CDI and I was in the ERP/Supply Chain team covering PIM.  We literally were leaning up against different sides of a post in a large hotel ballroom, listening to our leaders present.  We just happened to lean forward, spot each other, and struck up a conversation.  Within a few minutes we spotted what turned out to be a pattern that was to change our career’s and has now become something much bigger.

We started out with a single event in the US with 250 attendees.  A few years later we spun out into Europe.  In 2014 we hosted two events (US and EMEA) the US event grew to nearly 900 attendees.  In 2014 and more so in 2015 the MDM event has grown again.  MDM remains at the center of information management.  MDM remains for many the starting point of another attempt at an effective, overall information management program.  But the event now is getting larger, broader.  We now have content and Gartner speakers that are spanning the total range of information management.  This year we have content for Enterprise Content Management (ECM).  We even have a case study presentation lined up to explore their multiyear vision and reality for ECM.  ECM itself is a discrete IM program, but when you align vision, strategy, metrics, governance, organization, life cycle and even technology across programs, you are attempting EIM.  Hence EIM becomes the umbrella, and inside it we started with MDM, but we are now spreading our wings.

The event this year will again sport 4 tracks – one of which will focus on business leaders (to support the idea of a team-send) and also program leaders.  Most of the content at the event will contain Gartner content, and end user case studies.  There are vendors too – some of the industry’s largest and/or most innovative technology and service providers.  So if you want to get the latest in MDM, EIM and things like ECM, and meet vendors in the space, this is the place to go.

In future events and locations we will likely have entire tracks for ECM, Records Management, e-Discovery, Metadata Management, and maybe even Business Intelligence (itself today a larger event….but who knows…), application integration, and so on.  Information is central to the digital business.  This event is already the “go to” place for the Chief Data Officer, and the CIO or information leader responsible for information strategy, governance, risk, compliance and innovation.  I hope to see you there this year – and next.

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Category: chief-data-officer  enterprise-content-management-ecm  enterprise-information-management-eim  mdm-summit  mdm-summit-na  

Andrew White
Research VP
8 years at Gartner
22 years IT industry

Andrew White is a Distinguished Analyst and VP. His roles include Chief of Research and Content Lead for Data and Analytics. His main research focus is data and analytics strategy, platforms, and governance. Read Full Bio


Thoughts on Gartner’s Enterprise Information and Master Data Management Summits 2015


  1. […] Here is the first set of questions I responded too. […]



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