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Gartner IT/Expo 2012 Trip Report Day 1

by Andrew White  |  October 22, 2012  |  Comments Off on Gartner IT/Expo 2012 Trip Report Day 1

Gartner Keynote: awesome.  It’s been a while but it is so exciting to be involved with IT today.  Our keynote was a little more visionary than in recent memory, though with a more practical angle, showing the not-to-distant future.  And it seemed like Peter and the crowd had fun.  Who would have thought I could be a part time actor in a full time job?

The big take-away’s for me:

  • IT is the future of business.  More and more, business involved IT.  We can’t get away from it.  But historically we have classified “IT” as boxes and servers, and increasingly today IT is actually everywhere – in our clothes, our phones, our shoes, our cars, even our bodies.  We need to think of IT differently and realize that everything is about information.
  • Every budget is an IT budget.  This is the same point above, but from the financial and buyer’s perspective.  IT is everywhere – it is pervasive, but how it is sourced, and how the information is exploited, is very different.  But IT needs to be for the business, about the business.  And so every budget should involve IT.
  • [Trusted] information will drive the next economic cycle.   This was my home run (since I added the ‘trusted’ reference).  Information itself, ambient information (thank you David Willis), can facilitate new business models.  This is exciting and elevates the conversation from classic “running the business” and “keeping the train on time” to “laying new tracks”.  But for me the new ah ha is the need for a new way (ie extend the old) at looking at information and how it is trusted, or not.  More and more data is emerging, yet who the heck knows what use it is?  And what to do about it, if the data is not trustworthy, or even bad?

Face to face/1-1’s on day 1:

  • Several concerning, “how to start an EIM program”.  A number of clients admitted they “managing information” but they accept that they don’t do “information management”.  Thus they do IM, they don’t do EIM.  So the 7 building blocks were very popular.
  • One client actually asked, though they didn’t know it, for a new toolkit we just drafted, in support of the Information Capabilities Framework.  This toolkit will, once it is finished, help you “document and understand the flow of data across your organization”.   This is a long time goal of many IM program leads and one that I know is a major hot button emerging in 2012 and 2013.
  • One client was struggling with the idea of “doing MDM inside ERP” versus “doing MDM outside of ERP”.  In other words, should the MDM hub be part of the ERP data model, or be implemented outside of it?  The resolution was found in a dialog about complexity of data model, its need to be flexible, workflow, data quality, and so  on.  It was a very short inquiry!
  • While I was taking 1-1’s, yet another “content governance” inquiry came into my inbox.  I tweeted on this: why is it so hard to “govern content”?  Don’t Digital Asset Management (DAM) and Content Management (CM) vendors provide the necessary tools to data stewards so they can enforce polices to exploit business value from enterprise wide use of content? 
  • Several 1-1’s touched Master Data Management (MDM) of product data and customer data.  Some were about specific vendor offerings.  And some touched on best practices and overall strategy.

On to dinner!  See you tomorrow.

Category: content-governance  enterprise-information-management-eim  gartner-itexpo  gartner-itexpo-2012  information-governance  information-trust  master-data-management  mobile-technology  social-data  

Tags: gartner-itexpo  gartner-itexpo-2012  

Andrew White
Research VP
8 years at Gartner
22 years IT industry

Andrew White is a research vice president and agenda manager for MDM and Analytics at Gartner. His main research focus is master data management (MDM) and the drill-down topic of creating the "single view of the product" using MDM of product data. He was co-chair… Read Full Bio

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