During the day I exchanged a dialog John Radcliffe today regarding the recent flurry of acquisitions in the MDM market. Rather tongue-in-check I suggested that “MDM as we know it is dead, as of today” and that “we will soon have to invent a new name to describe where all this is headed – how about MDM 2.0?”
I was listening to a vendor today, in the MDM market, and this is what I heard: “MDM is often surrounded by data quality, data integration, and other things” and “as such, we need a new name to describe all these things coming together”.
It is my conclusion that this vendor assumes that the discipline of MDM does NOT require a combination of data integrity, data quality, entity resolution, matching, data integration, governance, metrics and analysis, across ranges of implementation styles, for all manner of master data types/domains. Apparently some folks think that MDM is less than this. The vendor wants a new term to denote all the great things that they do – which is not, apparently, MDM.
John and I called it correctly, 4 hours earlier in the day, but I thought we were joking. Who would have guessed that the joke was on us? Worse, I bet someone goes for “data governance”.