During the day I exchanged a dialog John Radcliffe today regarding the recent flurry of acquisitions in the MDM market. Rather tongue-in-check I suggested that “MDM as we know it is dead, as of today” and that “we will soon have to invent a new name to describe where all this is headed – how about MDM 2.0?”
I was listening to a vendor today, in the MDM market, and this is what I heard: “MDM is often surrounded by data quality, data integration, and other things” and “as such, we need a new name to describe all these things coming together”.
It is my conclusion that this vendor assumes that the discipline of MDM does NOT require a combination of data integrity, data quality, entity resolution, matching, data integration, governance, metrics and analysis, across ranges of implementation styles, for all manner of master data types/domains. Apparently some folks think that MDM is less than this. The vendor wants a new term to denote all the great things that they do – which is not, apparently, MDM.
John and I called it correctly, 4 hours earlier in the day, but I thought we were joking. Who would have guessed that the joke was on us? Worse, I bet someone goes for “data governance”.
Read Complimentary Relevant Research
Top Strategic Predictions for 2019 and Beyond: Practicality Exists Within Instability
Technology-based change is happening continuously, and most organizations struggle to see the change in advance. Continuous change can...
View Relevant Webinars
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.