Blog post

A Guide to the DDI Market

By Andrew Lerner | April 28, 2014 | 1 Comment


While the market for DDI (DNS, DHCP and IP Address Management) is relatively low-key, this technology serves an ultra-critical role in most large organizations. DDI solutions provide two key high-level benefits:  1 – they improve availability of critical infrastructure (i.e., DNS/DHCP) while 2 – simultaneously lowering OPEX due to improved and centralized management of these IP-based services.

Companies adopt these solutions when looking to step up from using rudimentary tools and processes. We just published the 2014 Market Guide for DDI and it provides a high-level description of the market, including trends and a brief run-down of the leading nine vendors. Yes, there are nine and unless you work for a DDI vendor, most folks can only name 3-4. While most clients know about Infoblox, BlueCat and 1-2 others, they are often hard-pressed to name them all, which includes Alcatel Lucent, BT, Cisco, EfficientIP, Microsoft, Nixu and Men&Mice. These other vendors are not to be discounted as some are fast-emerging while others focus on specific deployments/use-cases, and others are extremely price aggressive.

A few snippets from the report…

  • One vendor gives DDI away for free, while another vendor is currently pending an acquisition.
  • There are three DDI deployment methods: overlay, integrated and managed services.  Some vendors specialize in certain ones and other vendors do not support all three.
  • While IPv6 is often cited as a major driver for DDI, the reality is that it isn’t leading to significant uptick in DDI deployments (at least not yet).
  • Many of the DDI players have products in adjacent markets, like security, network management etc.
  • As I blogged here, any company taking on a centralized IoT initiative will require DDI. However to date, IoT is bleeding edge and there’s just not a ton centralized IoT initiatives.  Most IoT initiatives utilize de-centralized IP services (i.e., DHCP/DNS delivered via “home” networks).
  • You cannot talk networking these days without mentioning SDN, so here’s the obligatory SDN mention: Despite the massive amount of hype, it hasn’t radically altered the DDI market, at least not yet.

So while DDI may not be as exciting or disruptive as SDN, IoT, and even Ethernet Fabrics, it is equally important in most enterprises.  Happy reading…

Market Guide for DNS, DHCP and IP Address Management

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1 Comment

  • Andrew Lerner says:

    A client reached out to me regarding the list of vendor being outdated, so here is an updated list of vendors in the space: ApplianSys, BlueCat, BT, Cisco, EfficientIP, Fusion Layer (formerly Nixu), Infoblox, Men & Mice, Microsoft, Nokia (formerly Alcatel Lucent), SolarWinds and TCPWave.