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Brazil as BI strategists?

by Andy Bitterer  |  September 17, 2008  |  1 Comment

Wherever I go to present on BI issues, such as technology, M&A, best practices, organizational issues, market development or else, one of my questions to the audience is “Who has a BI strategy?” and the typical response is fairly consistent. In most European or North American audiences, only about 2% of surveyed participants admit they have a BI strategy. Now, I don’t know whether those are any good, complete, or actionable, but it’s interesting nevertheless.

I asked the same question yesterday afternoon at the Gartner Future of IT conference in Sao Paulo, and, what do you know, more than 10% claimed to have a BI strategy. Still not the number I’d like to see, but significantly higher than in Chicago, Cologne, Copenhagen or Cape Town. I gotta have a closer look at those strategies.

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Category: business-intelligence  gartner  travel  

Tags: bi  brazil  gartner  

Andreas Bitterer
Research VP
9 years at Gartner
27 years IT industry

Andreas Bitterer is a research vice president in Gartner, where he specializes in business intelligence, data integration and data quality, with expertise in analytical applications, data warehousing and information management.Read Full Bio

Thoughts on Brazil as BI strategists?

  1. Great to see Gartner entering the blogosphere. The Association of Technology free to join online at with a number of Gartner analysts already members

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