A lot of government agencies around the world are using Facebook as a cooler (they wish!)alternative to their web sites. As a consequence, the value added they provide is limited, which is reflected into low number of friends / followers and modest interaction.
The Inland Revenue in New Zealand is using Facebook to inform people hit by the recent earthquake about tax relief, impact of a potential loss of tax records, changes in tax status, donation opportunities.
This is a very good practice. No thrills and frills, no feedback allowed, no engagement for the sake of engagement, just a stream of very focused news and information of the kind one would expect from a revenue agency.
Let’s hope more agencies learn from this, hopefully to provide information about less dramatic events.
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