Gartner Blog Network

US Navy Social Media Directory: A Great Idea

by Andrea Di Maio  |  November 16, 2009  |  3 Comments

The US Navy has published a “one-stop-shop of its social media pages across various social media sites”. This is both a simple and a great idea. This directory serves multiple purposes:

  • It works as an inventory tool. Once different parts of a complex organization start establishing their presence on social media, it is easy to lose track
  • It is a reference for authentic social media pages. There is plenty of pages that are created by supporters or opponents of government organizations, and a single source to identify the real ones is certainly helpful.
  • It acts as a starting point for other parts of the organization that are considering to establish their presence.

The layout is very effective, with a simple alphabetical list and the icons of mainstream social media (Facebook, Twitter, Flickr, YouTube) as well as of possible blogs. At the top of the page there is a useful notice that explains the principles that apply to social media presence, as follows

Social media is all about collaboration. While we encourage candid conversation and frank exchange of ideas, we request you voice your opinions in a respectful manner.
You participate at your own risk, taking personal responsibility for your comments, your username and any information provided.

  • We do not under any circumstance allow graphic, obscene, explicit or racial comments or submissions, nor do we allow comments that are abusive, hateful or intended to defame anyone or any organization.
  • We do not allow solicitations or advertisements. This includes promotion or endorsement of any financial, commercial or nongovernmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or nongovernmental agency.
  • We do not allow comments that suggest or encourage illegal activity.
  • This is exemplary in its clarify and immediacy, and an example that should be followed by others.

    Category: social-networks-in-government  

    Tags: social-media  

    Andrea Di Maio
    Managing VP
    15 years at Gartner
    28 years IT industry

    Andrea Di Maio is a managing vice president for public sector in Gartner Research, covering government and education. His personal research focus is on digital government strategies strategies, Web 2.0, open government, cloud computing, the business value of IT, smart cities, and the impact of technology on the future of government Read Full Bio

    Thoughts on US Navy Social Media Directory: A Great Idea

    1. Social comments and analytics for this post…

      This post was mentioned on Twitter by AndreaDiMaio: US Navy Social Media Directory: A Great Idea – #gov20…

    2. I had the pleasure of speaking with Dave Werner (the PAO helping man @NavyNews and the directory) a week or so ago and gotta agree with you that this is a great idea and nice execution.

      Culling all points of Social Media presence was actually in the original idea for (which lists over 2,500 Govt/Biz of Govt Twitter IDs), but full by the wayside as I used a system that more closely integrated with Twitter. Will have to revisit that and see how I could add additional points of presence to the overall directory.

    3. Bill Spencer says:

      WOW, Thanks for the compliments, my goal for the interface was exactly what you pointed out. We needed to provide as much validated transparency as possible while maintaining control of the overall brand. It great to know we are achieving the intended goal.

    Comments are closed

    Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.