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Facebook and Twitter as Public Goods: An Intriguing Idea

by Andrea Di Maio  |  September 29, 2009  |  4 Comments

I just read a fascinating post by Ethan Zuckerman about the sustainability of social networks. He looks at a number of Internet ventures, at fee-based models, at advertisement-based models. He observes that

… Niche content can support itself via advertising, and search engines will continue to divert us to advertisers as we search for useful content… but social networks aren’t content, they’re communication tools…


…When a major value of a service is its ubiquity, it needs to be free…

and concludes saying that

…services like Facebook and Twitter are emerging as critical pieces of social infrastructure. It may be worth thinking of them as public goods. We know a lot of different ways to provision public goods – states maintain them using taxation, private entities build them and charge access fees, communities build them and rely on user support, NGOs provide services and use a hybrid of user fees, donations and foundation support.

I have to confess that I had never thought about them this way, but it is quite clear that as these tools gradually become part of the fabric of society, they will play an invaluable role for businesses, government and the public at large. What would some of us do if Twitter shut down? How many of our contacts would stop using Facebook if it decided to charge for services, and what would that loss mean to us?

I am not saying that these tools should be for free. There are different ways in which we do pay for infrastructure such as the electrical grid or motorways or gas pipes or phone lines or – indeed – the Internet.

What Ethan says is something far more important: by considering them as public goods we ensure that they will be sustainable for as long as democratically elected officials decide. So it would be us, the people, owning their future. Whether they would be subsidized through taxes, small fees, grants, donations, and so forth is almost an implementation detail. it is the principle that matters.

But, as we have seen that some of these networks have the potential to complement, disrupt and replace government in some of its functions (see previous post), it is somewhat ironic that their long term survival depends on government.

Category: social-networks-in-government  

Tags: facebook  twitter  

Andrea Di Maio
Managing VP
19 years at Gartner
33 years IT industry

Andrea Di Maio is a managing vice president for public sector in Gartner Research, covering government and education. His personal research focus is on digital government strategies, open government, the business value of IT, smart cities, and the impact of technology on the future of government Read Full Bio

Thoughts on Facebook and Twitter as Public Goods: An Intriguing Idea

  1. Twitter is already a public good, I agree, even for me (living in Brazil and using it for free). Facebook may become but right now it’s niche (mostly US and not so broad penetration).

    What surprises me is the idea that government could be responsible for these services. More than surprise, it shocks me because I tend to consider it correct.

    What people should not be surprised is about something being “free”, people just forget that radio and open TV are free for decades, moving to ads on Twitter, like we already have on google is so obvious, and much better than paying taxes. Can’t we go the other way around and sustain government with adds?

  2. Andrés Nin says:

    I´m totally agree with you. In a few decades, people will study twitter as the first utility that was born in the private sector.

  3. […] This post was mentioned on Twitter by TGT Consult. TGT Consult said: Seria o Twitter um serviço público? Deveria o governo bancar as redes sociais? RT @Gartner_inc: "… Public Goods" […]

  4. Agreed. In fact, I would argue that collaborative production on the net has made public goods cheaper to produce. Some stuff that used to work just fine as private goods (eg. encyclopedias) are now a lot more competitive if produced as public goods. It might be a good idea to pull some coordination tasks off the market and reassign them to… other stuff.

    More about that here:

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