On Earth day (April 22nd), the Environmental Protection Agencies has launched its “Pick 5 for the Environment” campaign. People can pick 5 actions out of a list of 10 actions (ranging from saving water and electricity, to recycling and check local air quality). The interesting aspect of this campaign is that it has been launched at the same time on the EPA web site, on Facebook, on Flickr, on YouTube and on twitter (tag #p5e)
This is clearly having an impact on the relevance of EPA on social media. When I checked for an inquiry last week, how many Facebook users were fans of the EPA, the number was around 700. Today it is over 1,100 and counting, and over 300 are fans of the Pick 5 page.
This is an interesting example of use of social media by government, and also shows that success on social networks is intimately related to a specific purpose. Asking people to pick 5 ways to help the environment on the same day when our planet is celebrated is a very smart move.
It will be interesting to watch whether growth of the community will be sustainable after such a good start. A challenge, but one that it is worth facing.