Gartner Blog Network

Posts from Date:   2010-2

Advice to Publishers: Size May Matter

by Allen Weiner  |  February 26, 2010

In a previous blog post, I debated aloud the merits of value-added e-books, questioning a consumer’s interest in paying a few more dollars for an e-book that contained videos, puzzles or whatnot. Also, given the current scrum among platform and device providers, was there a clear path toward creating enhanced content? What never dawned on […]

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Yahoo-Microsoft Deal Approved; Google Books, Not So Much

by Allen Weiner  |  February 19, 2010

It is a good time to be a lawyer The U.S. Department of Justice has given its approval to the Microsoft-Yahoo search deal which will add search results from Microsoft’s Bing to Yahoo search result pages. The deal also includes Yahoo’s ability to sell premium search advertising for both companies. Yahoo has indicated it intends […]

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The Enhanced E-book Myth

by Allen Weiner  |  February 11, 2010

Let’s try and untangle the congested freeway of e-book news that had led to the enhanced content myth. No matter what business model evolves as the de fact online retail model (wholesale to retail or agency model), publishers are struck, for the most part, with existing market pricing for best-sellers. With $9.99 being the norm, […]

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