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Carol Bartz To be Named New Yahoo! CEO

by Allen Weiner  |  January 13, 2009  |  3 Comments

Less than one week after making a significant announcement at CES related to its new connected TV platform, Yahoo! appears to be about to follow up with a another blockbuster, planning to name Carol Bartz, former Autodesk CEO, as its new CEO according to multiple published reports.

Bartz is a solid and safe choice that will be an easy sell to the board and Wall Street. From her days at Autodesk, she is known as a fair and honest leader who is skilled at bringing diverse engineering and product groups together for a common goal. As a former VP of marketing at Sun during its halcyon days, she was instrumental in helping grow the company into a billion-dollar-plus giant. Bartz is a leader for tough times, having fought through numerous brand and product reinventions not to mention economic climate changes. According to her profile in Management CV, Bartz’s primary skill is her “ability to bridge the creative chaos of cutting edge software development with the necessary management structure and operations process to create an efficient but entrepreneurial corporate culture.” Sounds like a strength that plays to Yahoo’s current weakness.

At the same time, Bartz is not a Silicon Valley insider nor is she someone who brings a lot of Web experience to Yahoo!, but there’s plenty of that to go around at the once iconic Web portal. What the company lacks is a firm business leader that can instill confidence in Wall Street, major partners, advertisers as well as Yahoo! employees. Yahoo! is no doubt looking for someone who brings the sort of leadership skills lacking since Tim Koogle left the company in 2001 to pursue new ventures. Is Bartz’s Yahoo!’s counter to Eric Schmidt who brought “adult supervision” to the Serge and Larry show? Only time will tell.

Beyond all the empirical evidence, Bartz is a courageous person who overcame serious health issues and has stated publicly she considers her role as mother to be among her most important. At age 60, she’s no young Turk, but 60 is the new 40. That is if you have the goods to back it up, and Bartz may have the goods to turn Yahoo! around.

Category: blogging  search  web-20  

Tags: autodesk  carol-bartz  ceo  yahoo  

Allen Weiner
Research VP
7 years at Gartner
23 years IT industry

Allen Weiner shares insights on how to monetize digital marketing through commerce. His focus on “Commerce Everywhere” provides perspective on how social, mobile, search and emerging channels can be tapped to improve customer experiences and drive business results … Read Full Bio


Thoughts on Carol Bartz To be Named New Yahoo! CEO


  1. I agree. Carol Bartz is a good choice. She is taking on at a very interesting time for Yahoo when it is losing market share in its core business (search/Ads). Yahoo needs a strong leader who can make tough decisions to get the company back on track. Carol has her task cut out. All the best to her!

  2. […] reaction Early reaction to Yahoo’s move to name Bartz was positive. Gartner analyst Allen Weiner in a blog post said: Bartz is a solid and safe choice that will be an easy sell to the board and Wall Street. From […]

  3. […] que, apesar do que disseram, essa foi uma boa escolha para o Yahoo!, que no momento não está precisando de um especialista em […]



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