On Loyalty Management: Who Is Loyal To Whom?

By Adam Sarner | October 13, 2016

I got a letter from my auto insurance company the other day. I opened and read it. It said: “Thank you for being a loyal customer”! ...


B2C Marketers! Put Those “Engagement” And “Love-Based Journey Designs” Down

By Adam Sarner | June 17, 2016

Those are for closers only…Like B2B Marketers. B2B marketing leaders are advancing their capabilities for prospect and customer understanding...


Email, Email, Everywhere

By Adam Sarner | January 29, 2016

Email, email, every where, And all the responses did shrink; Email , email , every where, Nor any drop to drink. With over 10% of marketing...


Content Content Everywhere

By Adam Sarner | October 02, 2015

Content marketing remains hot. It is the lifeblood of multichannel marketing.  Actually if we keep the blood analogy going, then I guess...


Getting Your Mobile Marketing Mojo

By Adam Sarner | September 11, 2015

Mobile Marketing is now in center focus. Smartphones and tablet users are expected to approach 7 billion by 2020. The wearable electronics market...


A Loyalty Management Screenplay

By Adam Sarner | June 10, 2015

In the U.S. alone, loyalty membership is approaching the 3 billion mark. A Gartner consumer survey shows that 62% of respondents are members of...


Ad Tech Confusion, Future Marketing Infusion And Solutions

By Adam Sarner | April 10, 2015

The large Ad Tech area still confuses many marketers, including some of the providers, as they continue to evolve from multiple versions of...


Multichannel Campaign Management in 2015

By Adam Sarner | April 07, 2015

Nine trends are driving the MCCM market in 2015: Need for unified access to data: MCCM vendors increasingly focus on supporting multichannel...


Social Marketing, Mobile Marketing And The Bottom Line

By Adam Sarner | March 20, 2015

Over the last 12 months, Mobile Marketing has become the new Social, but both have enormous still untapped opportunity. Like all new technology...


Multichannel Marketing in Real-Time

By Adam Sarner | March 02, 2015

Seamless two-way multichannel marketing engagement with customers will closely mimic (and should) a “real-time” conversation, with both...