On Loyalty Management: Who Is Loyal To Whom?

By Adam Sarner | October 13, 2016

I got a letter from my auto insurance company the other day. I opened and read it. It said: “Thank you for being a loyal customer”!  It was a nice card, a bit out of the blue, but a nice…


B2C Marketers! Put Those “Engagement” And “Love-Based Journey Designs” Down

By Adam Sarner | June 17, 2016

Those are for closers only…Like B2B Marketers. B2B marketing leaders are advancing their capabilities for prospect and customer understanding and optimizing segmentation and targeting along a buying process.  They are also extending themselves into “post purchase” relationship marketing techniques to…


Email, Email, Everywhere

By Adam Sarner | January 29, 2016

Email, email, every where, And all the responses did shrink; Email , email , every where, Nor any drop to drink. With over 10% of marketing budgets being devoted to email in 2014, and 2015, email marketing is not going…


Content Content Everywhere

By Adam Sarner | October 02, 2015

Content marketing remains hot. It is the lifeblood of multichannel marketing.  Actually if we keep the blood analogy going, then I guess customer data is the blue blood being pumped to the lungs and content marketing is the oxygen/data-enriched red…


Getting Your Mobile Marketing Mojo

By Adam Sarner | September 11, 2015

Mobile Marketing is now in center focus. Smartphones and tablet users are expected to approach 7 billion by 2020. The wearable electronics market for personal fitness alone will reach $5 billion by the end of 2016.  The “Internet of Things”…


A Loyalty Management Screenplay

By Adam Sarner | June 10, 2015

In the U.S. alone, loyalty membership is approaching the 3 billion mark. A Gartner consumer survey shows that 62% of respondents are members of one or more loyalty programs. However, more than one-third of participants report never using those programs. Traditional…


Ad Tech Confusion, Future Marketing Infusion And Solutions

By Adam Sarner | April 10, 2015

The large Ad Tech area still confuses many marketers, including some of the providers, as they continue to evolve from multiple versions of themselves. This fragmented ecosystem is made up in part of programmatic media offerings such as ad networks…


Multichannel Campaign Management in 2015

By Adam Sarner | April 07, 2015

Nine trends are driving the MCCM market in 2015: Need for unified access to data: MCCM vendors increasingly focus on supporting multichannel marketers that want more data at the point of action. Therefore, some MCCM vendors provide, or are evolving,…