Gartner Blog Network

Rethinking B2B Content Marketing in Response to COVID-19

by Rick LaFond  |  March 24, 2020

B2B marketing leaders seem to be at a bit of a crossroads when it comes to addressing COVID-19, and the uncertainty it is creating for customers, through content marketing. Marketers...

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Five Ways to Adapt the Retail Experience in Response to COVID-19

by Kyle Rees  |  March 24, 2020

From hospitals to open office floor plans, COVID-19 will dramatically change the way we interact with the world around us. For retail brands, the pressure will be particularly acute. Looking...

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Remote SecOps

by John Collins  |  March 24, 2020

The current threat landscape has pushed us as a society to a place WAY outside our comfort zone. I'm not talking just about the cyber security threat landscape. It's March...

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Marketers Deploy Customer Listening During COVID-19 Pandemic

by Augie Ray  |  March 24, 2020

On Thursday, I participated on a Gartner for Marketers Research Connections webinar on the topic of "Marketing in Uncertainty."  We asked clients where they are turning for rapid information about consumers' changing...

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Comments: 2

Customer Service Leaders Need To Quickly Improve Organization's Digital and Self Service Capabilities to Sail Through Covid-19

by Olive Huang  |  March 24, 2020

For the past two weeks, over a dozen Gartner clients have reached out to me in inquiries, seeking guidance in customer service strategies to sail through Covid-19 crisis. As countries...

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Why the corona-crisis will accelerate corporate digital transformations

by Mark Raskino  |  March 24, 2020

Pick any piece of software you have been using today. What version number is it... 3.1, 5,2, 10.1 perhaps? We think contemporary digital change is fast, but it is nothing...

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Our Top 20 Most-Read Data and Analytics Research Last Week (to Mar 22)

by Andrew White  |  March 24, 2020

Click here for an interactive PDF to connect to the most read data and analytics research directly. This list excludes our branded research such as Magic Quadrants etc. Carlie Idoine, our new...

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Digital Workplace Vendors Should Offer Free Access or Premium Upgrades During COVID-19

by Craig Roth  |  March 23, 2020

Cloud-based digital workplace services are in high demand due to the COVID-19 pandemic. What should vendors of these services do that balances the ability to do good while helping others against not...

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Comments: 1

COVID Fatigue: Adjusting Email Communications for Overwhelmed Consumers

by Roeschke Lindsey  |  March 23, 2020

There’s no shortage of things to discuss on social media right now.  From images of empty supermarket aisles to parodies of apocalyptic songs to pleas for social distancing, the internet...

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Which is More Important - Data, or Analytics? Both are Needed to Improve Resiliency and Reliability

by Andrew White  |  March 23, 2020

During my home-based quarantine I, like many others over the weekend, are exploring offerings in various movie channels that I never realized I was still paying for. Being a war...

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