Gartner Blog Network

The multiplier effect (remaking marketing priorities)

by Hank Barnes  |  July 17, 2018

As digital marketing techniques and options continue to mature and expand, vendors may be missing something.    We get so focused on generating leads, and orient much of our spend...

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A Little Data Governance Goes a Long Way

by Andrew White  |  July 16, 2018

In today’s US print edition of the Financial Times I saw an article titled, Bank’s approach to risk data is deeply inadequate. The article reviews the current situation regarding bank...

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"Lite" Works for Beer, but not for MES

by Rick Franzosa  |  July 16, 2018

There's a phenomenon that has become prevalent in the Manufacturing Execution Systems (MES) market that is a source of confusion with manufacturers.  New solutions described as "MES-Lite" or "Thin MES" rely in...

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Is Freemium the Right Path for You?

by Jeff Chamberlain  |  July 13, 2018

The Freemium Hype "If I could only get people using my solution, they would see the value and love it." This is the way almost every person building, marketing or selling...

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Why We Value Inquiry Visibility Over ... Well ... Over Everything Else?

by Anton Chuvakin  |  July 13, 2018

This fun discussion on industry analyst craft reminded me of an unfinished post I had sitting in my draft folder … for a year. And now it is finished! When...

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How Marketing Can Help Improve Sales Efficiency?

by Marc Brown  |  July 13, 2018

You might be asking yourself why would marketing be focused on sales efficiency? Isn’t this something that sales management and sales should be worrying about – analyzing and developing improvement...

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SOAR-native SOC, Can This Work?

by Anton Chuvakin  |  July 13, 2018

This post is part of our current SOC research, but it also touches on our past SOAR research. Here is the thing: when we looked at SOAR technology, we mostly...

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Doing Business with Microsoft - Inspire Announcements Part 1

by Stephen White  |  July 13, 2018

Microsoft’s annual partner conference is the principal vehicle and milestone for Microsoft to kick off it’s new financial year. Accordingly changes to commercial offers, approaches and structure are typically key...

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"I Don't Want to Worry About an ERP Strategy - Why Should I?" by Denis Torii

by Debbie Wilson  |  July 13, 2018

Some days ago, I was reading some stories to my kid before she went to sleep. In those stories, “Happily Ever After” was a common ending. This innocent moment made...

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Does Decentralized Identity Need an Identity Neutrality Manifesto

by Homan Farahmand  |  July 12, 2018

If you are not familiar with the decentralized identity, you can start here. The promise of decentralized identity – self-sovereign identity in the case of people identity – is to...

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