Gartner Blog Network

Short-and-Sweet: Six-Second Video Ads Take Root

by Eric Schmitt  |  January 16, 2019

Advertising is a gamble. An advertiser pays for the chance to get a message through.  Video ads (sight, sound and motion messages) can increase the odds of effective communications. Especially...

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"How ERP Vendors Should Compete (and what you can do to encourage it…)" by Chris Pang

by Debbie Wilson  |  January 16, 2019

Ah, a new year, new beginnings, and renewed energies to take on the next 12 months! January is also when the final set of ‘Predicts’ reports are released. One report...

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The Year Ahead in Analytics and BI - The Bake Off Goes Bigger

by Cindi Howson  |  January 15, 2019

Happy New Year! I hope everyone had restful and rejuvenating holidays. We have a lot in store for you in 2019 and no doubt the frenetic pace of innovation and...

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Marketing to Must Have Requirements

by Hank Barnes  |  January 15, 2019

I was reading some articles that I had tagged and saved over the holidays.   Several of them were case studies that went into some detail on successful implementations. What struck...

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It has been a while, good to be here

by Mark Mcdonald  |  January 15, 2019

Back in May 2013 I wrote to thank people for their time and attention reading the blog.  I was moving from Gartner to take a great opportunity at another company. ...

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If there’s a double dip ahead, CEOs should refocus – not reverse

by Mark Raskino  |  January 15, 2019

I recently published a Gartner research note of suggested technology related ‘resolutions’ for chief executives (paywall). It’s a list of pointers to things they can consider doing, to help improve...

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How Mature is Software Channel Transformation?

by Stephen White  |  January 15, 2019

Channel transformation is a term readers may encounter infrequently. The phrase represents a business model shift from fulfillment and transactional activities, to solution and services selling. From a software selling...

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by Frances Russell  |  January 15, 2019

Hello GML clients, I’m Frances Russell, Sr. Principal, Advisory at Gartner. There's always a little risk in revealing a guilty pleasure, and in a first blog post, the stakes seem even...

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Could I Sell The Ultimate Collaboration Product to a Jaded End User?

by Craig Roth  |  January 14, 2019

Much of the jockeying for position among collaboration software is based on tangible factors like features, price, and viability. But buyers really care about improving their efficiency. It would be...

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How to Start Your In-House Agency

by Sally Witzky  |  January 14, 2019

If you've started an in-house agency or are ready to build or formalize one, it's a good idea to clarify the benefits, choose or adapt to the best model and...

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