Gartner Blog Network

What's slowing down CMOs in their post-COVID-19 planning?

by Michael McCune  |  April 4, 2020

The external hunt for answers delays critical internal actions.   Last week I wrote about questions CMOs asked on calls and in peer forums. This week the client conversations turned...

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How to Use Customer Data for Personalization

by Frances Russell  |  April 3, 2020

Any story about personalization is really a story about data. In addition to demographics, our customers have attitudes, preferences, browsing behaviors in addition to buying behaviors. Not only are we...

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Use Your Personas to Identify Your Brand's COVID-19 Action and Content

by Augie Ray  |  April 3, 2020

Marketers and others are struggling during the COVID-19 pandemic. They know customer needs and demands are high. And they know their brand should have a voice to help and comfort...

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Adopt Lean Principles to Guide Efficient Analytics and Insights Functions

by Ethan Budgar  |  April 3, 2020

How can I do more with less?   It’s an evergreen question for Insights and Analytics teams, but one that’s certainly increasing in volume and importance. Teams are looking to...

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Rapid Insight-Led Decision Making During Disruption

by sholbert  |  April 3, 2020

The pressure on Marketing Analytics & Insights teams to deliver more insights, more quickly has been turned up exponentially due to disruption from COVID-19. Marketing leaders need to be plugged...

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How the COVID-19 Crisis Shows Privacy is a Foundational Value

by Bart Willemsen  |  April 3, 2020

Imagine someone rigged a bingo game. Unsuspecting elderly are weekly haggled for their money in a resting home's auditorium. Now imagine there's some kind of crisis and internet and TV...

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Unprecedented times + machine learning = poor experiences?

by Jason McNellis  |  April 3, 2020

As marketers move from reacting to COVID to planning for a new-normal, it’s time to re-evaluate machine learning capabilities. Obviously digital engagement and retail consumption patterns have shifted in most...

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Freeskilling - a radical rethink to close the talent gap

by Mark Raskino  |  April 3, 2020

A joint post by Mark Raskino and Graham Waller, co-authors of the book Digital to the Core Freeskilling could be an answer to one of the biggest questions in business...

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Freeskilling - a radical rethink to close the talent gap

by Graham Waller  |  April 3, 2020

A joint post by Graham Waller and Mark Raskino, co-authors of the book Digital to the Core Freeskilling could be an answer to one of the biggest questions in business...

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Cloud in the Age of COVID-19

by David M. Smith  |  April 3, 2020

The coronavirus pandemic is having huge impacts on society and IT. One of the most significant impacts has been in driving remote work. While this has impacts on workplace, HR,...

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