Gartner Blog Network

Few “Genius” Brands Successfully Integrate Best-of-Breed Solutions Into a Cohesive Martech Roadmap

by Benjamin Bloom  |  July 31, 2020

Today, Gartner published the first of several research notes which assess the technologies linked to strong digital marketing performance. Our established Digital IQ Index methodology benchmarks the digital marketing performance...

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Using ‘who pays’ to go beyond mindless management

by Mark P. McDonald  |  July 31, 2020

In a recession, executives have to decide who pays.  A prior post discussed the different people who can pay in a recession.  Customers can get lower service. Employees can be...

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Weird Hunting Analogy and Machines vs Humans

by John Collins  |  July 30, 2020

The more people I talk with about threat hunting, the more I realize everyone has their own opinion and interpretation of what it is. Unfortunately, I believe some entities misrepresent...

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Customers, Investors, Employees, or Suppliers who is paying for the COVID-19 recession?

by Mark P. McDonald  |  July 30, 2020

The global health crisis continues to place unprecedented burdens on executives and leaders.  With the global economy contracting in 2020 and broad-based recovery unlikely until late 2021, the question becomes...

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What We're Reading: July 2020

by Jitendra Subramanyam  |  July 29, 2020

Where is the Rush to Visualize the Public Health Crisis of Racism? Being anti-racist can be more than just disaggregating data, though that may be one piece of the process....

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How do I Reduce Data Center Costs AND Get Ready for Cloud?

by Bob Gill  |  July 29, 2020

“Do more! But Spend less!  Over the past several months we have described many client interactions where financial pressures brought on by a stalled economy are butting up against enterprise...

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Dear CEO, does your B2B website need a "how to buy from us" page?

by Mark Raskino  |  July 29, 2020

During these crisis times companies are thinking the unthinkable. They are scrabbling to fix problems they have never faced before, applying ideas they only just dreamt up.. then executing at...

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The Hype Cycle for Artificial Intelligence 2020 Reflects the State of AI in the Enterprise

by Svetlana Sicular  |  July 29, 2020

The annual Hype Cycle for Artificial Intelligence, 2020 is just published! Yay! AI as a concept is rolling off the top of the Peak of Inflated Expectations. (Yay!) It is...

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Securing A Touchless Society

by Barika Pace  |  July 28, 2020

Introduction By 2023, 50% of all major business applications will include at least one type of no-touch experience, such as voice, augmented reality, or virtual reality.   COVID-19 has acted...

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How to Stay Relevant to Consumers Through Uncertain Times

by cltassin  |  July 28, 2020

Consumer relevance is an always-on challenge for retailers and brands, and the ongoing uncertainty created by the Covid-19 pandemic has made predicting what will be relevant to customers even harder....

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