Gartner Blog Network

Measure the Offline Impact of Online Tactics

by Joseph Enever  |  March 21, 2019

Quantifying the offline impact, of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail...

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Psychoanalyzing Security Cloud Fears

by Anton Chuvakin  |  March 20, 2019

Here is a funny one: why so many security professionals (and leaders) still hate the cloud? OK, OK, I get it, many of you want to respond to this with...

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Loneliness, Happiness and the Analytics and BI Bake Off

by Cindi Howson  |  March 19, 2019

We just completed our fifth annual Analytics and BI bake off in Orlando and our first ever bake off in London.  These bake offs are action-packed, informative sessions that I...

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The Scientific Method and Selling

by Hank Barnes  |  March 19, 2019

In grade school, I remember learning the scientific method.  It is a formalized process for learning that has been around for centuries.  And, like anything that has stood the test...

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Customer Experience from Small Screen to Stage

by Jenny Sussin  |  March 19, 2019

I know Chicago and Rent went from stage to screen, but in 2019 it's pretty refreshing to take your eyes off of a screen. Most people consume Gartner research on...

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Our "Applying Network-Centric Approaches for Threat Detection and Response" Paper Publishes

by Anton Chuvakin  |  March 19, 2019

After many discussions and a bit of a re-write, our new paper “Applying Network-Centric Approaches for Threat Detection and Response” is finally ready (Gartner GTP access required). The abstract states...

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Walmart Drops Savings Catcher, Really?

by Robert Hetu  |  March 18, 2019

Walmart has been getting a lot of credit from me lately for some really smart decisions. Then they do this?  I am trying hard to figure out the motivation behind...

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Our Top 20 Most-Read Data and Analytics Research Last Week

by Andrew White  |  March 18, 2019

Click here for an interactive PDF to connect to the research directly.  ...

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Activate your Company Values with Red and Yellow cards.

by Dave Aron  |  March 16, 2019

Company strategy should be encoded in a set of principles. Company culture should be articulated in a set of values. But how do we stop those values just being 'posterware',...

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Canned Playbooks: Are They Realistic?

by Anton Chuvakin  |  March 15, 2019

One of the new ideas we had for a 2019 research paper is something clients often (well, often–ish) ask about: what to do if you encounter a particular threat or...

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