Gartner Blog Network

Is Freemium the Right Path for You?

by Jeff Chamberlain  |  July 13, 2018

The Freemium Hype "If I could only get people using my solution, they would see the value and love it." This is the way almost every person building, marketing or selling...

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Why We Value Inquiry Visibility Over ... Well ... Over Everything Else?

by Anton Chuvakin  |  July 13, 2018

This fun discussion on industry analyst craft reminded me of an unfinished post I had sitting in my draft folder … for a year. And now it is finished! When...

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How Marketing Can Help Improve Sales Efficiency?

by Marc Brown  |  July 13, 2018

You might be asking yourself why would marketing be focused on sales efficiency? Isn’t this something that sales management and sales should be worrying about – analyzing and developing improvement...

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SOAR-native SOC, Can This Work?

by Anton Chuvakin  |  July 13, 2018

This post is part of our current SOC research, but it also touches on our past SOAR research. Here is the thing: when we looked at SOAR technology, we mostly...

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Doing Business with Microsoft - Inspire Announcements Part 1

by Stephen White  |  July 13, 2018

Microsoft’s annual partner conference is the principal vehicle and milestone for Microsoft to kick off it’s new financial year. Accordingly changes to commercial offers, approaches and structure are typically key...

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"I Don't Want to Worry About an ERP Strategy - Why Should I?" by Denis Torii

by Debbie Wilson  |  July 13, 2018

Some days ago, I was reading some stories to my kid before she went to sleep. In those stories, “Happily Ever After” was a common ending. This innocent moment made...

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Does Decentralized Identity Need an Identity Neutrality Manifesto

by Homan Farahmand  |  July 12, 2018

If you are not familiar with the decentralized identity, you can start here. The promise of decentralized identity – self-sovereign identity in the case of people identity – is to...

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Our Team Is Hiring: THREE New Positions Open - North America and Europe

by Anton Chuvakin  |  July 12, 2018

As Gartner GTP client inquiry volumes grow, our team needs to expand again. We now have THREE positions open (one long-running replacement hire and two expansion hires). So … our...

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Don't Succumb to AI Fatigue

by Mike Mcguire  |  July 12, 2018

If you're like me, you, as a marketer, might be suffering from AIFS -- artificial intelligence fatigue syndrome.  Here's what led to my self-diagnosis. Recently, a friend of mine who...

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The Value of Software Supply Chain Transparency

by Stephen White  |  July 11, 2018

Last summer I witnessed a passionate presentation addressing the need for greater transparency in the software supply chain. Many end user organizations may concur, interestingly the presentation was delivered at...

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