Gartner Blog Network

What is Influencer Marketing?

by Andrew Marder  |  June 26, 2019

I can’t count the number of calls with marketers who’ve asked, “What exactly is influencer marketing? Also, should we care?” It’s a fair question. Influencer marketing, as it currently exists,...

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The Middle-Class Mindsets of the Moneyed Class

by Derek Stubbs  |  June 26, 2019

“Some people are born on third base and go through life thinking they hit a triple.” That quote, often attributed to storied football coach Barry Switzer, is a colorful way...

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Focus Your Optimistic Brand Message on a Smaller Circle of Consumer Influence

by Tim Barlow  |  June 26, 2019

Optimism at its most basic level is inextricably linked to marketing and advertising. It’s at the heart of the sales pitch that’s embedded in every piece of collateral and content...

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Sales Productivity Improves Decision Making

by Dave Egloff  |  June 26, 2019

In my last blog post, I talked about the intricacies in calculating sales productivity in a complex sales environment.  I ended that post with this statement, “Despite being nuanced, creating...

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Planning the tools for the Computer Vision Goldrush

by Nick Ingelbrecht  |  June 26, 2019

The market for software tools and services to help build and deploy deep learning models for computer vision applications has developed rapidly in the last seven years.  New Gartner research...

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Is Bioprinting the Ultimate Use of Jetting Technology?

by Pete Basiliere  |  June 25, 2019

Jetting technology has the most upside potential of any imaging technology. Ricoh’s bioprinting partnership with Elixirgen Scientific is the latest evidence. Jetting technology is used in “2D” printing of paper,...

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Scaling Account Growth Strategies to the Small Business Market

by Kristina Laroccacerrone  |  June 25, 2019

With more and more B2B marketers and CMOs saying their organization is shifting focus to account growth, it's  no wonder Gartner analysts - myself included - are getting more questions...

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The Secret Lives of Productivity Applications

by Craig Roth  |  June 25, 2019

We think we know our productivity tools so well - email, powerpoint, excel. They're so familiar to us. You email a few paragraphs to groups, create a slide presentation in...

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Is TSMC pitching to be America’s “Trusted Semiconductor Foundry”?

by Bill Ray  |  June 25, 2019

The US government keeps a very short list of foundries it trusts to make semiconductors for high-security applications. For years the leading entry was IBM, and then Global Foundries, but...

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Who Is Paying for the Value

by Hank Barnes  |  June 25, 2019

I had a call with a client last week to discuss their storytelling.  The client opened this discussion with a story (something that rarely happens) that illustrated how things work...

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