Who's Blogging
- Deborah Wilson
- Anthony J. Bradley
- Bart Willemsen
- Augie Ray
- Marty Resnick
- Frances Russell
- Dave Egloff
- Raj Bala
- Ed Gabrys
- Leah Leachman
- Mark P. McDonald
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- Olive Huang
- Andrew White
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- Don Scheibenreif
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- Craig Roth
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- Pedro Pacheco
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- Consumer & Culture Insight Team
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- Deacon D.K. Wan
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- Hank Barnes
AI and the Unachievable “Fully Autonomous Vehicle” Use Case
by Anthony J. Bradley | February 24, 2020
Recent articles like this one “30-40% Of Tesla Owners Buy Autopilot (But Full Self Driving Is Three Years Away, Expert Says)” have sparked a debate within a few of the...
Action-Reaction-the Blame Game. Please Play it Right.
by Bart Willemsen | February 24, 2020
When a high profile breach occurs, one thing seems to become increasingly certain; the CISO may have to look for another employer. Is that fair? In privacy, a discipline learning...
The Customer Experience Implications of the SARS-CoV-2 Coronavirus and COVID-19 Disease
by Augie Ray | February 24, 2020
The SARS-CoV-2 virus and COVID-19 disease are increasingly making headlines. As you are no doubt aware, the number of known and reported cases will surpass 80,000 today, and more than 2,600...
"Gauche, Gauche, Gauche. The Problem of Pro-CESS" by Paul Saunders
by Debbie Wilson | February 24, 2020
Process – noun. Middle English from Latin processus (progression, course) Etymology and Entomology are often confused. Etymology (the study of words) fascinates me. Entomology (the study of things that make...
Best Practices for ABM Personalization (Part 1)
by Frances Russell | February 21, 2020
For years, B2B marketers have been gathering customer data and creating persona-based messages to maximize the value of interactions with clients and prospects across channels. What’s new is that leading...
The root of many problems – sales role design
by Dave Egloff | February 21, 2020
Effective sales role design is a critical component of many strategic efforts from sourcing the right talent to performance management and coverage planning. Additionally, sales role clarity is needed to...
This Company Does Not Exist
by Raj Bala | February 20, 2020
I happened upon a fraud this week, which I now think operates at larger scale. We needed to get new springs installed on our garage door so I did what...
Inventing the future of Baseball - Architecting Athletes
by Marty Resnick | February 19, 2020
In honor of the publication of my latest note, Inventing the Future with Continous Foresight, and my love of baseball, I have decided to use this post to describe a...
Could your Solution be THE Barrier to a Successful CX?
by Leah Leachman | February 19, 2020
Sometimes your company’s biggest problem is YOUR solution—the solution identified to solve a customer pain point. While it may be true that you’ve zeroed in on a critical customer paint...
Have a story to tell? We've got advice for you.
by Ed Gabrys | February 19, 2020
We've recently published a ton of tips and tricks on storytelling and persuasion. Last week we held a webinar called Storytelling Techniques That Create Enthusiasm for Your Digital Journey. If you...
