Gartner Blog Network

Centralized versus Decentralized: Marketing’s Ongoing Debate

by Marc Brown  |  July 17, 2018

Marketing leaders face an ongoing dilemma regarding the creation of the 'optimal' marketing team structure. Centralizing or decentralizing marketing has been under debate for years. But as marketers face ever-increasing pressure...

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Doing Business with Microsoft - Inspire Announcements Part 2

by Stephen White  |  July 17, 2018

Microsoft Inspire kicked off yesterday with the typical musical introduction and energy that accompanies the annual day 1 keynote. What followed though was relatively quiet, reinforcing messaging from 2017. Microsoft's lead...

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Microsoft Nudges You Towards Productivity

by Craig Roth  |  July 17, 2018

Microsoft announced Workplace Analytics solutions and MyAnalytics nudges on Thursday to "put individuals and teams at the center of change." Briefly, Workplace Analytics takes usage data from O365 to aggregate...

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The multiplier effect (remaking marketing priorities)

by Hank Barnes  |  July 17, 2018

As digital marketing techniques and options continue to mature and expand, vendors may be missing something.    We get so focused on generating leads, and orient much of our spend...

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A Little Data Governance Goes a Long Way

by Andrew White  |  July 16, 2018

In today’s US print edition of the Financial Times I saw an article titled, Bank’s approach to risk data is deeply inadequate. The article reviews the current situation regarding bank...

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"Lite" Works for Beer, but not for MES

by Rick Franzosa  |  July 16, 2018

There's a phenomenon that has become prevalent in the Manufacturing Execution Systems (MES) market that is a source of confusion with manufacturers.  New solutions described as "MES-Lite" or "Thin MES" rely in...

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Is Freemium the Right Path for You?

by Jeff Chamberlain  |  July 13, 2018

The Freemium Hype "If I could only get people using my solution, they would see the value and love it." This is the way almost every person building, marketing or selling...

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Why We Value Inquiry Visibility Over ... Well ... Over Everything Else?

by Anton Chuvakin  |  July 13, 2018

This fun discussion on industry analyst craft reminded me of an unfinished post I had sitting in my draft folder … for a year. And now it is finished! When...

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How Marketing Can Help Improve Sales Efficiency?

by Marc Brown  |  July 13, 2018

You might be asking yourself why would marketing be focused on sales efficiency? Isn’t this something that sales management and sales should be worrying about – analyzing and developing improvement...

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SOAR-native SOC, Can This Work?

by Anton Chuvakin  |  July 13, 2018

This post is part of our current SOC research, but it also touches on our past SOAR research. Here is the thing: when we looked at SOAR technology, we mostly...

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