Gartner Blog Network

On the Immaturity of Stablecoins

by Christophe Uzureau  |  October 18, 2019

One of the many challenges facing cryptocurrencies is the issue of stability. One proposed solution or approach is to use stablecoins.  The theory is that stablecoins can provide the benefits...

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Featured New Research: 7 Must-Have Foundations for Modern Data and Analytics Governance

by Andrew White  |  October 18, 2019

7 Must-Have Foundations for Modern Data and Analytics Governance Data and analytics leaders can exploit business opportunities and challenges only if they have established the right foundations for data and...

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How to Earn Sales Buy In for ABM

by Rick Lafond  |  October 17, 2019

The use of the word “marketing” in the term “account-based marketing” can be a bit misleading.  It suggests that ABM sits squarely within the scope of the marketing function.  However,...

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Driving Marketing Impact: The Essential Framework to Get You There

by Danielle Henneberger  |  October 17, 2019

Marketing leaders are stuck. Caught between a rock and a hard place, the planning season is filled with the pressure to pump out more and yet do so with shrinking...

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Our Top 20 Most-Read Data and Analytics Research Last Week (to Oct 13)

by Andrew White  |  October 16, 2019

Click here for an interactive PDF to connect to the most read data and analytics research directly. This list excludes our branded research such as Magic Quadrants etc. Lydia Clougherty Jones new...

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"So, What Are You Going to Be for Halloween?" by Mike Guay

by Debbie Wilson  |  October 15, 2019

I was with my grandkids this past weekend and the subject of Halloween came up. I asked each of them what they were going to be for Halloween and got...

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Our New Research on Incident Response Has Been Published

by Augusto Barros  |  October 15, 2019

We finally managed to publish our great new (in fact, refreshed) document on preparing for incident response, "How to Implement a Computer Security Incident Response Program". This is the first...

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The Vendor Conflict Between Closure and Continuous

by Hank Barnes  |  October 15, 2019

Closure. Closing the deal.  Completing a phase.  These are all things that organizations look for.  Many processes at vendors are all about closure.   The MQL hand-off.  The sales to customer...

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Qualityland -- a Book Review

by Mark Mcdonald  |  October 15, 2019

There always seems to be a book that brings a future into focus in a broadly accessible way. 1984, Brave New World and other books like that described a social...

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Be Aware of What People are Posting About you in Today's Digital Era. It Can Be Used Against You!

by Scot Kim  |  October 15, 2019

Interesting enough.  The internet can be used as a wonderful medium for all customers and buyers to learn about your product or services.  In today's digital world, buyers are getting...

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