Gartner Blog Network

The Ad Tech Industry Must Preserve Privacy (guest post)

by Bart Willemsen  |  April 7, 2020

AdTech has a challenge with privacy. Historically the problem has grown mostly under the radar for the general public. A quick history overview: When the internet grew into an advertising...

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The False Promise of a 360-Degree Customer View

by Frances Russell  |  April 7, 2020

Experienced marketers who have run test-and-learn experiments with personalized content know they don’t need more data; they need the right data (see Part 1 of this blog series: How to...

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Healthcare Provider Supply Chain Response to COVID-19 (Coronavirus)

by Eric O'Daffer  |  April 7, 2020

In the past few months, COVID-19 has turned the world upside down.  This pandemic puts people at risk for serious illness and taxes our supply chains.   My heart goes out...

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Enabling Safe Worker Certificate with Decentralized Identity

by Homan Farahmand  |  April 6, 2020

As the world accelerates with COVID-19 pandemic mitigation, countries are looking for strategies to safely restart their economies. Most ideas for rebooting the economy depend on immunity assurance by providing...

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Marketing to Small Business Owners During (and After) COVID 19

by Kristina LaRocca-Cerrone  |  April 6, 2020

Small business owners have been enormously adversely affected by COVID 19: many have been forced to shut their doors, to furlough or lay off employees, and even with the introduction...

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Remote Work: The New Ab-Normal

by Craig Roth  |  April 6, 2020

Has the era of remote work finally arrived?  It's received more interest to be sure.  But remote work is not "the new normal" for companies and workers that have been suddenly...

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Three Ways to Get More Productivity from Idle Sellers

by Dave Egloff  |  April 6, 2020

Sales leaders are looking for more from their sellers – but more what?  Certainly, you can get more calls out of field sellers who are quarantined in their home-office, but...

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Facing an Uncertain World Retailers Strive for Increased Agility

by Thomas O'Connor  |  April 6, 2020

March 2020 really was the month that the world woke up to COVID-19 as numerous countries beyond China faced down this terrible disease. Our new reality is very much setting...

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How Product Managers Develop Resiliency With Diversity and Inclusion for the “Everything Customer”

by Deacon D.K. Wan  |  April 6, 2020

Embrace and celebrate diversity, it’s what makes our world interesting and resilient. Not to mention organizations with a diverse and inclusive culture will respond and recover better, which is very...

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"Crisis or Business As Usual? Conway’s Law for Today" by Tim Faith

by Debbie Wilson  |  April 6, 2020

Conway’s Law (not actually a “law” law, but one of “those” geeky laws) posits that “organizations that design systems are constrained to produce designs which are a copy of the...

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