Who's Blogging
- Andrew Marder
- Derek Stubbs
- Tim Barlow
- Dave Egloff
- Nick Ingelbrecht
- Pete Basiliere
- Kristina Laroccacerrone
- Craig Roth
- Bill Ray
- Hank Barnes
- Vivek Swaminathan
- Andrew White
- Debbie Wilson
- Adam Ronthal
- Merv Adrian
- Homan Farahmand
- Donald Feinberg
- Mark Mcdonald
- Emily Moquin
- Eleni Lee
- Rick Lafond
- Avivah Litan
- Jane Anne
- Christopher Little
- Augusto Barros
- Jenny Sussin
- Rebecca Kolls
- Lizzy Foo
- Rita Sallam
- Lindsey Roeschke
- Neil Wynne
- Jitendra Subramanyam
- Clare Dietz
- Anton Chuvakin
- Claire Tassin
- Augie Ray
- Tony Iams
- Melissa Minkow
- Daniel Sanchezreina
- Marco Meinardi
- Jennifer Polk
- Jack Mackinnon
- Andrew Lerner
- Moutusi Sau
- Michael Ramsey
- Rene Buest
- Anna Maria
- James Meyers
- Adrian Lee
- Mark Raskino
What is Influencer Marketing?
by Andrew Marder | June 26, 2019
I can’t count the number of calls with marketers who’ve asked, “What exactly is influencer marketing? Also, should we care?” It’s a fair question. Influencer marketing, as it currently exists,...
The Middle-Class Mindsets of the Moneyed Class
by Derek Stubbs | June 26, 2019
“Some people are born on third base and go through life thinking they hit a triple.” That quote, often attributed to storied football coach Barry Switzer, is a colorful way...
Focus Your Optimistic Brand Message on a Smaller Circle of Consumer Influence
by Tim Barlow | June 26, 2019
Optimism at its most basic level is inextricably linked to marketing and advertising. It’s at the heart of the sales pitch that’s embedded in every piece of collateral and content...
Sales Productivity Improves Decision Making
by Dave Egloff | June 26, 2019
In my last blog post, I talked about the intricacies in calculating sales productivity in a complex sales environment. I ended that post with this statement, “Despite being nuanced, creating...
Planning the tools for the Computer Vision Goldrush
by Nick Ingelbrecht | June 26, 2019
The market for software tools and services to help build and deploy deep learning models for computer vision applications has developed rapidly in the last seven years. New Gartner research...
Is Bioprinting the Ultimate Use of Jetting Technology?
by Pete Basiliere | June 25, 2019
Jetting technology has the most upside potential of any imaging technology. Ricoh’s bioprinting partnership with Elixirgen Scientific is the latest evidence.
Jetting technology is used in “2D” printing of paper,...
Scaling Account Growth Strategies to the Small Business Market
by Kristina Laroccacerrone | June 25, 2019
With more and more B2B marketers and CMOs saying their organization is shifting focus to account growth, it's no wonder Gartner analysts - myself included - are getting more questions...
The Secret Lives of Productivity Applications
by Craig Roth | June 25, 2019
We think we know our productivity tools so well - email, powerpoint, excel. They're so familiar to us. You email a few paragraphs to groups, create a slide presentation in...
Is TSMC pitching to be America’s “Trusted Semiconductor Foundry”?
by Bill Ray | June 25, 2019
The US government keeps a very short list of foundries it trusts to make semiconductors for high-security applications. For years the leading entry was IBM, and then Global Foundries, but...
Who Is Paying for the Value
by Hank Barnes | June 25, 2019
I had a call with a client last week to discuss their storytelling. The client opened this discussion with a story (something that rarely happens) that illustrated how things work...
