Gartner Blog Network

Sales Velocity: Improving on a Classic Metric

by Steve Rietberg  |  November 15, 2019

I was recently asked whether sales velocity is a good measure of sales performance. My answer was not a simple yes or no. Sales velocity is a good dashboard metric...

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Continuous Foresight Podcast Roundup - As of 11/15/19

by Marty Resnick  |  November 15, 2019

For those interested in keeping up to date with our Continuous Forecast Podcast, I will post a running list of the episodes that are currently available so you have a...

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Amazon AWS, Google Cloud, Alibaba Cloud and now Microsoft Azure - Why does Salesforce want to run its software on all of them?

by Olive Huang  |  November 15, 2019

Today Salesforce named Microsoft Azure as its public cloud provider for marketing cloud. Microsoft counts the fourth IaaS platform on which Salesforce wants to run its software. The Salesforce relationships with...

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Personas: A Recipe for Relevant Personalization

by Leah Reidy  |  November 14, 2019

Personas: A Recipe for Relevant Personalization I would bet that most marketers would agree that the amount of data we have on customers is at its peak—it’s not lacking. But...

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Our Top 20 Most-Read Data and Analytics Research Last Week (to Nov 10)

by Andrew White  |  November 13, 2019

Click here for an interactive PDF to connect to the most read data and analytics research directly. This list excludes our branded research such as Magic Quadrants etc. Erick Brethenoux's new note (Five...

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A Different Perspective on Differentiation

by Hank Barnes  |  November 12, 2019

I write and talk about differentiation a lot.  And our vendor clients are constantly looking for help in uncovering and communicating differentiation.  Its very much focused on what makes them...

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Is Market and Competitive Intelligence the Samething? Or Are They Different?

by Scot Kim  |  November 12, 2019

  Is market and competitive intelligence the same thing?  Can one person be able to do both market and competitive intelligence?  It depends on how we define market and competitive...

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It's all about the data - not the algorithm

by Andrew White  |  November 12, 2019

I have blogged in the past on the importance of data in our AI-infused world emerging around us - see Microsoft Targets Mother of All Professional-People Master Data with LinkedIn...

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Are Software Resellers and Online Marketplaces Headed for a Crossroads?

by Stephen White  |  November 12, 2019

In early 2016 I wrote in a blog that software resellers are evolving, whilst views and perspectives of resellers vary significantly across their customers. The process of that evolution began...

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The What, Where, and How of Customer Personas

by Kristina Laroccacerrone  |  November 11, 2019

Marketing is all about good storytelling - and most marketers know this! The tricky part is understanding what the story is about, and who you're telling it to. Mediocre marketing...

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