Gartner Blog Network

Family and Friends Are Your Best Megaphone

by Melissa Minkow  |  May 21, 2019

Our 2018 Loyalty Survey revealed “recommending the brand” to be a primary way consumers define loyalty today. Considering how valuable Social Media can be, it’s no wonder CMOs are allocating...

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2 in 1: Boost Engagement in your Team while Creating a Constant-Learning Mindset

by Daniel Sanchezreina  |  May 21, 2019

Constant learning and engagement are key to this fast-forward digital era. The digital economy evolves at a pace that continuously demands new ideas, new ventures and new business models. Upskilling...

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Understanding Client Ambitions

by Hank Barnes  |  May 21, 2019

Do you understand your customer's ambitions for the buying efforts and resulting projects that you are working with them on?   Are you sure? Ambitions are important.   They contribute to and...

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What Blockchain and Cloud Computing Have in Common

by Marco Meinardi  |  May 21, 2019

Blockchain technologies provide ledger databases whose records are immutable and cryptographically-signed using a distributed consensus or validation protocol. These characteristics contributed to the popularity of blockchain for use cases where...

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Reflections on Consensus 2019; Gartner’s Blockchain Special Report can help the dialogue

by Avivah Litan  |  May 20, 2019

I just got back from the Consensus Blockchain conference in NYC. It definitely reinforced my view that: Blockchain technology is still immature and not ‘enterprise-ready’. Still, a plethora of ongoing...

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DevOps May 2019

by Christopher Little  |  May 20, 2019

So May brings us some good research for for folks in the Devops agenda or key initiative. Two of note with links (and library manager links for clients):   End-to-End...

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Samsung Foundry shows off its range - if you come, they can build it

by Bill Ray  |  May 17, 2019

Apple made it cool to design your own silicon, and these days everyone wants to play. TSMC is where most of those custom chips are made today, but with new...

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Don't Believe the Hype: You Don't Need 1:1 Personalization

by Jennifer Polk  |  May 16, 2019

Personalization is hot topic and 1:1 personalization is even hotter. The truth is 1:1 personalization is over-hyped by providers trying to differentiate their solutions. What matters most to your audience...

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Gen Z's got the whole digital world in their hands

by Jack Mackinnon  |  May 16, 2019

While marketing leaders have spent a decade adapting their online strategies to reach Millennials, Gen Z has snuck into adulthood and emerged the most influential digital consumer cohort. Not only...

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Leveraging Segmentation for Business Results

by Kristina Laroccacerrone  |  May 16, 2019

So, your organization has embarked, or is planning to embark, on concerted customer segmentation efforts. Or maybe you've already gone through segmentation work to identify key customer segments to target. Great! Practical,...

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