Gartner Blog Network

Measuring the Effectiveness of Sales Enablement

by Marc Brown  |  April 20, 2018

As I mentioned in my ‘Marketing’s Essential Role in Sales Enablement’ blog, marketing should be actively measuring sales enablement effectiveness with sales. These metrics provide critical insights to management about what...

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"How Many Speeds Does Your Cloud ERP Have?" by Mike Guay

by Debbie Wilson  |  April 20, 2018

When I was 12 years old, my dad got me my first 10 speed bike. Prior to that I had a bike powered by a simple chain and gear sprocket...

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Book Review: Thinking in Bets - Making Smart Decisions When You Don’t Have All the Facts

by Andrew White  |  April 20, 2018

Thinking in Bets - Making Smart Decisions When You Don’t Have All the Facts, Annie Duke, 2018.  Portfolio/Penguin. Of course, with a title like that I just had to read...

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Consumer Privacy In The Age Of Facebook and Cambridge Analytica

by Sid Deshpande  |  April 20, 2018

So – a few weeks ago, Facebook (FB) discloses they knew in 2015 that an app developer (Aleksandr Kogan) had, in a violation of his agreement with FB, shared user...

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Outsmarting AI

by Andrew White  |  April 19, 2018

  In Wednesday’s US print edition of the Wall Street Journal, there was an article titled, “Cohen Targets Fast Traders”.  The fascinating article reports an investment by Steven Cohen into...

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Who's the leader of the club that's building digital platforms? EDA - API -MoSeA

by Bill Swanton  |  April 19, 2018

Over the past few months, I've been interviewing companies that have built digital business technology platforms. One thing that is clear is that you won't succeed with a "Mickey Mouse...

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Threat Simulation Open Source Projects

by Augusto Barros  |  April 17, 2018

It's crazy how many (free!) OSS projects are popping up for threat and attack simulation! We are working on research about Breach and Attack Simulation (BAS) tools, and we'll certainly...

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Marketing's Essential Role in Sales Enablement

by Marc Brown  |  April 17, 2018

Are you one of the many companies striving to launch marketing campaigns, sales promotions, or products and not seeing the expected results? You are not alone. In this blog, I...

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Critical Selling Skill - Learning (and Sharing) How Customers Buy

by Hank Barnes  |  April 17, 2018

In today's B2B technology selling environment, there is a critical selling skill that can make the difference between success and failure.  While it's easy to focus on why customers buy,...

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SOAR Webinar Questions - Answered

by Anton Chuvakin  |  April 16, 2018

Here are my recent SOAR webinar Q&A (also see webinar recording link, our amazing SOAR paper [Gartner GTP access required, but everybody can see the outline]) The questions are edited...

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