Gartner Blog Network

Using Insights to Drive B2B Personalization

by Eleni Lee  |  June 20, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’ as...

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Can Marketers deliver B2B Personalization at Scale?

by Eleni Lee  |  June 20, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’...

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Qualify Leads Using Buying Journey Signals

by Rick Lafond  |  June 20, 2019

In an attempt to more evenly balance lead quality with lead quantity, a growing number of organizations are working to advance the maturity of their lead scoring and qualification capabilities....

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Regulator concern about Facebook’s Libra sparks questions about Permissioned Blockchain

by Avivah Litan  |  June 19, 2019

EU regulators and U.S. legislators are pushing back against Facebook’s new Libra project. They worry that Facebook, whom they already don’t trust, will have too much control over a new...

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Our Top 20 Most-Read Data and Analytics Research Last Week (to June 16)

by Andrew White  |  June 19, 2019

Click here for an interactive PDF to connect to the research directly. This list excludes our branded research such as Magic Quadrants etc. Rita has done it again - her very persuasive...

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DevOps June 2019

by Christopher Little  |  June 19, 2019

Some of this blog post was originally scheduled for late last year but didn't publish.  I've taken that content and added to it -- I think you'll find it all...

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The One Thing Providers Could Do To Make Buying Easier

by Hank Barnes  |  June 18, 2019

In the past few weeks, I've been sharing some elements of our latest research on enterprise technology buying, pulling some of the highlights from my presentation that I delivered at...

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Market Directly to Wealthy Women, and Ditch the Tropes

by Tim Barlow  |  June 17, 2019

Affluent women ($250K+ HHI) are a critically important customer group for brands, though these women might not know it based on the majority of the marketing and advertising already out...

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Radio is getting bigger, but chips are becoming harder to count

by Bill Ray  |  June 17, 2019

We’ve just published our Wireless Connectivity Market Share for 2018, showing that Broadcom remains the biggest retailer of radio chips and that MediaTek’s plan to diversify is working, but the...

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Presenting at the Gartner Security and Risk Management Summit DC 2019

by Augusto Barros  |  June 17, 2019

This is literally a last minute blog post about my sessions at this year's Gartner Security and Risk Management Summit. This time I have three sessions: Tuesday 18, 2:30PM - Debate:...

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