Gartner Blog Network

There is a gap in how you measure martech

by Colin Reid  |  May 28, 2020

Technology by itself does nothing but as digital marketers our success depends on it. How you utilize and measure your martech determines how successful you and your organization will be....

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Success in the Digital Experience Economy Requires "MUCE"

by Jason Wong  |  May 28, 2020

In this new decade that has begun with COVID-19, customer and employee interactions are more remote, mobile, virtual and distributed--and there is no going back. The “experience economy” was first...

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Data-driven doesn’t mean Data only Decisions

by Andrew White  |  May 28, 2020

A perfect article landed in my lap Saturday morning that highlighted the fallacy so many people make in the belief of being data-driven. Too often I will be on a...

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Our Top 20 Most-Read Data and Analytics Research Last Week (to May 24)

by Andrew White  |  May 28, 2020

Click here for an interactive PDF to connect to the notes directly on Download Frank Buytendijk scored his first 2020 top 20 "hit" of most-read D&A research excluding our...

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Lessons on the Importance of the Employee Experience

by Vivek Swaminathan  |  May 28, 2020

contributed by Shivani Grover, Gartner for Midsize Enterprises The millions of employees working remotely during the COVID-19 pandemic rely more than ever on technology to get their work done. This reliance has...

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Gartner's 2020 Magic Quadrant for Multichannel Marketing Hubs: Key Takeaways for Digital Marketing Leaders

by Noah Elkin  |  May 27, 2020

Multichannel marketing aims to build relationships between brands and customers through relevant, connected engagements with targeted audiences. Success depends on generating and applying data-driven insights into customer behaviors and interests,...

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The Time To Prepare For Post-Covid-19 Is Now

by Jeffrey Hewitt  |  May 27, 2020

We certainly are learning a lot from today's current situation. One thing is that we need to spend very wisely in case the unexpected arises. It is a given that...

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There are more than enough people who would let the robot drive

by Michael Ramsey  |  May 27, 2020

A recent survey by Partners for Automated Vehicle Education (PAVE) showed that 48% of 1,200 Americans polled would never get in an autonomous robot taxi. That lines up with a...

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The Future of Service Delivery Is an Equilibrium Between Enterprise IT and Digital Business

by Rene Buest  |  May 27, 2020

Enterprises are on their individual “techquilibrium” journey to run a more digitized organization. But becoming a digital organization is a journey that goes beyond making the enterprise more digital. Many...

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Real AI Threat is Malicious AI, Not Job Losses or the Singularity

by Anthony J. Bradley  |  May 27, 2020

The AI threat is not coming from the singularity and robots who will replace us as the dominant beings on earth. General AI is science fiction. And It isn’t the...

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