Who's Blogging
- Michael McCune
- Graham Waller
- Frances Russell
- Augie Ray
- Ethan Budgar
- Sean Holbert
- Bart Willemsen
- Jason McNellis
- Mark Raskino
- David M. Smith
- Andrew White
- Deacon D.K. Wan
- Mike Wonham
- Rick LaFond
- Laurel Erickson
- Jeffrey Mann
- Jitendra Subramanyam
- Michael Ramsey
- John A. Wheeler
- Mark P. McDonald
- Chris Beland
- Augusto Barros
- Tom Bittman
- Craig Roth
- Bill Ray
- Rajpreet Kaur
- Wan Fui Chan
- Pete Shoard
- Daniel Sanchez Reina
- Thomas O'Connor
- Deborah Wilson
- Adnan Zijadic
- Robert Hetu
- Anna Maria Virzi
- Rene Buest
- Sandeep Unni
- Zachary Weinberg
- Mike McGuire
- Kristina LaRocca-Cerrone
- Kyle Rees
- John Collins
- Lindsey Roeschke
- Olive Huang
- Andrew Frank
What's slowing down CMOs in their post-COVID-19 planning?
by Michael McCune | April 4, 2020
The external hunt for answers delays critical internal actions. Last week I wrote about questions CMOs asked on calls and in peer forums. This week the client conversations turned...
How to Use Customer Data for Personalization
by Frances Russell | April 3, 2020
Any story about personalization is really a story about data. In addition to demographics, our customers have attitudes, preferences, browsing behaviors in addition to buying behaviors. Not only are we...
Use Your Personas to Identify Your Brand's COVID-19 Action and Content
by Augie Ray | April 3, 2020
Marketers and others are struggling during the COVID-19 pandemic. They know customer needs and demands are high. And they know their brand should have a voice to help and comfort...
Adopt Lean Principles to Guide Efficient Analytics and Insights Functions
by Ethan Budgar | April 3, 2020
How can I do more with less? It’s an evergreen question for Insights and Analytics teams, but one that’s certainly increasing in volume and importance. Teams are looking to...
Rapid Insight-Led Decision Making During Disruption
by sholbert | April 3, 2020
The pressure on Marketing Analytics & Insights teams to deliver more insights, more quickly has been turned up exponentially due to disruption from COVID-19. Marketing leaders need to be plugged...
How the COVID-19 Crisis Shows Privacy is a Foundational Value
by Bart Willemsen | April 3, 2020
Imagine someone rigged a bingo game. Unsuspecting elderly are weekly haggled for their money in a resting home's auditorium. Now imagine there's some kind of crisis and internet and TV...
Unprecedented times + machine learning = poor experiences?
by Jason McNellis | April 3, 2020
As marketers move from reacting to COVID to planning for a new-normal, it’s time to re-evaluate machine learning capabilities. Obviously digital engagement and retail consumption patterns have shifted in most...
Freeskilling - a radical rethink to close the talent gap
by Mark Raskino | April 3, 2020
A joint post by Mark Raskino and Graham Waller, co-authors of the book Digital to the Core Freeskilling could be an answer to one of the biggest questions in business...
Freeskilling - a radical rethink to close the talent gap
by Graham Waller | April 3, 2020
A joint post by Graham Waller and Mark Raskino, co-authors of the book Digital to the Core Freeskilling could be an answer to one of the biggest questions in business...
Cloud in the Age of COVID-19
by David M. Smith | April 3, 2020
The coronavirus pandemic is having huge impacts on society and IT. One of the most significant impacts has been in driving remote work. While this has impacts on workplace, HR,...
