Who's Blogging
- Bart Willemsen
- Marty Resnick
- Ed Gabrys
- Rick LaFond
- Augie Ray
- Andrew White
- Andrew Lerner
- Deborah Wilson
- Anthony J. Bradley
- Frances Russell
- Dave Egloff
- Raj Bala
- Leah Leachman
- Mark P. McDonald
- Rene Buest
- Malcolm Hawker
- Rick Franzosa
- Bill Ray
- Merv Adrian
- Olive Huang
- Jack Mackinnon
- Rajesh Kandaswamy
- Scot Kim
- Colin Reid
- Don Scheibenreif
- Jennifer Polk
- Stephen White
- Rajesh Narayan CPCU
- John Collins
- Melissa Minkow
- Jitendra Subramanyam
- Craig Roth
- Andrew Frank
- Chris Ross
- John A. Wheeler
- Augusto Barros
- Julian Poulter
- Samantha Searle
- Pedro Pacheco
- Clare Dietz
- Nicole Greene
- Consumer & Culture Insight Team
- Darin Stewart
- Emily Moquin
- Kate Muhl
- Avivah Litan
- Vivek Swaminathan
- Deacon D.K. Wan
- Charles Golvin
Short Rant on Viruses, How We Combat Trouble, and Your Happy End
by Bart Willemsen | February 28, 2020
My pea-sized brain sometimes has trouble to understand things, no matter how it works on a problem. One of the things I observed is that there are more words written...
The Best Books for Business Storytelling
by Ed Gabrys | February 28, 2020
Looking to get promoted and want to show your value without being a showoff? Trying to frame a business proposal without sounding like you're selling? Feeling uncertain of how to...
5 Tips for Successful ABM Planning
by Rick LaFond | February 27, 2020
Whether you are preparing to launch your first account-based marketing (ABM) pilot, or you have fully adopted ABM as an integrated component of your go-to-market strategy, you need to build...
Weekly Love-in with my Economist Feb 22-28th 2020
by Andrew White | February 26, 2020
I had the pleasure of spending a week or so in Asia and so I had a little more time to myself to read. This is one of the pleasures...
Technical Debt in Enterprise Networks
by Andrew Lerner | February 25, 2020
New stuff is fun and greenfield is (relatively) straightforward. But, greenfield is rare so the pragmatic reality we all live with is lots of legacy...and most network projects are brownfield. ...
AI and the Unachievable “Fully Autonomous Vehicle” Use Case
by Anthony J. Bradley | February 24, 2020
Recent articles like this one “30-40% Of Tesla Owners Buy Autopilot (But Full Self Driving Is Three Years Away, Expert Says)” have sparked a debate within a few of the...
Action-Reaction-the Blame Game. Please Play it Right.
by Bart Willemsen | February 24, 2020
When a high profile breach occurs, one thing seems to become increasingly certain; the CISO may have to look for another employer. Is that fair? In privacy, a discipline learning...
The Customer Experience Implications of the SARS-CoV-2 Coronavirus and COVID-19 Disease
by Augie Ray | February 24, 2020
The SARS-CoV-2 virus and COVID-19 disease are increasingly making headlines. As you are no doubt aware, the number of known and reported cases will surpass 80,000 today, and more than 2,600...
"Gauche, Gauche, Gauche. The Problem of Pro-CESS" by Paul Saunders
by Debbie Wilson | February 24, 2020
Process – noun. Middle English from Latin processus (progression, course) Etymology and Entomology are often confused. Etymology (the study of words) fascinates me. Entomology (the study of things that make...
Best Practices for ABM Personalization (Part 1)
by Frances Russell | February 21, 2020
For years, B2B marketers have been gathering customer data and creating persona-based messages to maximize the value of interactions with clients and prospects across channels. What’s new is that leading...
