TRENDING TOPICS
Who's Blogging
- Lizzy Foo
- Stephen White
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- Marc Brown
- Hank Barnes
- Andrew White
- Rick Franzosa
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Marketing Clouds’ Mars Shot to Total Marketing Measurement
by Lizzy Foo | July 18, 2018
Marketing measurement just isn’t measuring up.
As the old saying goes, if we’ve put a robot on Mars, why can’t we figure out whether or not our marketing investments are...
Doing Business with Microsoft - Inspire part 3
by Stephen White | July 18, 2018
The Microsoft keynote (actually they are calling them 'Corenotes') session on Tuesday was without major announcement. The most significant business announcement from Microsoft wasn't part of the session, however Microsoft...
Surprise? "Work Anywhere" is Not So Appealing in Dense Countries
by Craig Roth | July 18, 2018
"Work anywhere", as the term goes, is a core component of the new vision of work since it allows for more fluid teams, geographic expansion, improves employee choice, may increase...
Centralized versus Decentralized: Marketing’s Ongoing Debate
by Marc Brown | July 17, 2018
Marketing leaders face an ongoing dilemma regarding the creation of the 'optimal' marketing team structure. Centralizing or decentralizing marketing has been under debate for years. But as marketers face ever-increasing pressure...
Doing Business with Microsoft - Inspire Announcements Part 2
by Stephen White | July 17, 2018
Microsoft Inspire kicked off yesterday with the typical musical introduction and energy that accompanies the annual day 1 keynote. What followed though was relatively quiet, reinforcing messaging from 2017. Microsoft's lead...
Microsoft Nudges You Towards Productivity
by Craig Roth | July 17, 2018
Microsoft announced Workplace Analytics solutions and MyAnalytics nudges on Thursday to "put individuals and teams at the center of change." Briefly, Workplace Analytics takes usage data from O365 to aggregate...
The multiplier effect (remaking marketing priorities)
by Hank Barnes | July 17, 2018
As digital marketing techniques and options continue to mature and expand, vendors may be missing something. We get so focused on generating leads, and orient much of our spend...
A Little Data Governance Goes a Long Way
by Andrew White | July 16, 2018
In today’s US print edition of the Financial Times I saw an article titled, Bank’s approach to risk data is deeply inadequate. The article reviews the current situation regarding bank...
"Lite" Works for Beer, but not for MES
by Rick Franzosa | July 16, 2018
There's a phenomenon that has become prevalent in the Manufacturing Execution Systems (MES) market that is a source of confusion with manufacturers. New solutions described as "MES-Lite" or "Thin MES" rely in...
Is Freemium the Right Path for You?
by Jeff Chamberlain | July 13, 2018
The Freemium Hype
"If I could only get people using my solution, they would see the value and love it."
This is the way almost every person building, marketing or selling...
