Gartner Blog Network

What are CMO's asking themselves amidst the COVID-19 crisis?

by Michael McCune  |  March 27, 2020

What behavior shifts will persist when we arrive at the new normal?   It many ways, CMOs are asking questions we ask ourselves:   Will I keep taking daily walks...

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Five ways you can waste a crisis

by Mark P. McDonald  |  March 27, 2020

“You never want a serious crisis to go to waste. And what I mean by that is an opportunity to do things that you think you could not do before.”...

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Make Data from Customer Listening Tools Actionable

by Frances Russell  |  March 26, 2020

Last week, we asked marketers what moves they were making in response to the current crisis. Our survey revealed that 21% of marketers have deployed listening tools to monitor customer COVID-19...

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Here's Why Sales Needs A Strong Sense of Self-Efficacy Now More Than Ever!

by Adnan Zijadic  |  March 26, 2020

Albert Bandura coined the original term and the concept of self-efficacy, which is defined as “how well one can execute courses of action to deal with prospective situations”. Its innate...

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THE POST-COVID19 SOCIETY: 5 predictions and 1 risk

by Daniel Sanchez Reina  |  March 26, 2020

The style book says that, before going into the subject that one wants to talk about, it is convenient to write a few introductory lines to give context to the...

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Rising E-Commerce Demand and Rising Packaging Waste - What Can Marketing Leaders Do?

by Zachary Weinberg  |  March 25, 2020

E-commerce Demand is Surging How many different websites have you started shopping on that you never purchased from before? 1, 2, 7, 10, more? How many more boxes have been...

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Give Your B2B Website More Love

by Anna Maria Virzi  |  March 25, 2020

Data from Gartner’s 2019-2020 CMO Spend Survey shows B2B marketing leaders are bullish on investments in websites. CMOs estimate they allocate 11.6% of their budgets to the website. [caption id="attachment_429"...

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Optimizing for Digital Commerce Means Optimizing for Customer Confidence

by Kristina LaRocca-Cerrone  |  March 25, 2020

Digital commerce is the design, and execution, of marketing activities that make it possible for customers and prospects to successfully research, evaluate, and purchase products online. And in the weeks...

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How Marketing Leaders Should Use Mobile in Uncertain Times

by Mike McGuire  |  March 25, 2020

Customer mobility (how they use mobile devices to link online and offline experiences) offers us some useful capabilities to help your clients during this extraordinary time.  But we need to...

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Rethinking B2B Content Marketing in Response to COVID-19

by Rick LaFond  |  March 24, 2020

B2B marketing leaders seem to be at a bit of a crossroads when it comes to addressing COVID-19, and the uncertainty it is creating for customers, through content marketing. Marketers...

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