Whit Andrews

A member of the Gartner Blog Network

Whit Andrews
VP Distinguished Analyst
10 years at Gartner
14 years IT industry

Whit Andrews is a vice president and distinguished analyst in Gartner Research. Mr. Andrews covers information access technologies, including enterprise search, and maintains the information access technology Magic Quadrant with Rita Knox. He is also a significant contributor to e-discovery… .Read Full Bio

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Ambition, Ambition…Location: Google Kicks Up Real Estate Biz

by Whit Andrews  |  July 7, 2009  |  Comments Off

There you are, minding your own business, and somebody Amazons you before you can even finish installing all the Starbucks cafes to establish the value of your bricks-and-mortar operations. That going to happen to real estate agents? Not if they move fast. But Google’s shoring up its efforts around real estate. Here are the results for the query “shrewsbury, ma rentals”. From the annals of business: Classified Ads deboned by Craigslist.  Bob’s Bookstore deboned by Borders which is deboned by Amazon (for a while — it’s resurgent, I hear).

I’ll say it until I’m hoarse. A company with the power Google has will fail to recognize the destructive potential of its own power unless it codifies a consicence. Google must get an ombudsman or face the potential of losing its precious users’ trust.

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