Whit Andrews
VP Distinguished Analyst
10 years at Gartner
14 years IT industry
Whit Andrews is a vice president and distinguished analyst in Gartner Research. Mr. Andrews covers information access technologies, including enterprise search, and maintains the information access technology Magic Quadrant with Rita Knox. He is also a significant contributor to e-discovery… .Read Full Bio
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by Whit Andrews | February 9, 2009 | 2 Comments
I’ve been trying to hash out the value of twitter. Good example is Rob Robinson’s ComplexD twitter stream, which is prolific but engaging. Easy to scan it regularly and see what’s in it; quick clear statements of value on the other side of the tiny click. Eventually one is likely to say, Hmm, Who is this masked man? And then he has a sales lead. Wonder how twitter will change.
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2 responses so far ↓
1 Gary February 12, 2009 at 7:03 am
Certainly the ‘value’ of Twitter is discussed often. Twitter is definitely engaging and has massive value when it somes to information sharing however in the money making sense of value it has to be questioned just how much value Twitter brings….
2 Esteban Kolsky February 12, 2009 at 2:01 pm
Whit,
I spent some three months last year pondering and researching the same question. Three styles of tweeterers.
1. Value Providers: these are the people that have something good to say, and say it in short bursts (there is that pesky 140 chars limit), sometimes with a link to a blog or article – sometimes not. This is similar, in my observations, to PR to perpetuate a brand (your personal brand, yes – it is back!). I know what I know, and now you know it too. Most organizations fall into this category, as they offer coupons, links to specials, etc. I use tweeter like this (although people would love to discuss the value I provide), which drives more readership to the web site and perpetuates my bad reputation out there….
2. Community Dwellers – these are the people that use twitter for short exchanges of info in social manner. they have back-and-forth conversations (again, that 140 char limit), social-style, sometime sharing info like links or introductions / contacts.
3. Service Providers. This is an interesting one, Comcast seems to have set the pace for this one. The company listens in, and takes action via twitter to provide customer service. ComcastCares is the most resounding example, but virtually everyone is getting on the game. This is the one I am keeping an eye on for value returned to the organization.
Of course, let’s not forget the spammers that inundate you with links and follower requests… but those are dissapearing quickly…