Thomas Murphy

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Entries Tagged as 'COE'


Test COE == ROI?

by Thomas Murphy  |  April 4, 2010  |  7 Comments

A common question currently is something along these lines: “If we shift to a Testing COE, what will be the ROI?”  This is understandable given two primary related drivers: Testing is often seen as a bottleneck and a desire to drive overall AD efficiency.  The challenge is that any ROI will be dependent on the […]

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Category: Metrics Testing     Tags: