Tom Austin

A member of the Gartner Blog Network

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What should technologies like IBM’s Watson and Google’s Knowledge Graph mean to you?

by Tom Austin  |  April 24, 2013  |  Comments Off

I’ve seen the future … and now it’s within grasp. It’s going to impact your life and your work before this decade is out. We just published a note entitled Exploit the Intersect of IBM’s Social Business and Solution Selling Strategies.  A part of that note, probably one quarter, dives into what has been fascinating me [...]

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Making Fluid Teamwork More Effective

by Tom Austin  |  April 26, 2012  |  Comments Off

I’m inspired by Amy C. Emondson’s article, “Teamwork on the Fly” in the April 2012 Issue of Harvard Business Review. I’ve referred numerous clients to it over the last four weeks (since I first saw it). The “in brief” summary of the piece reads as follows  Idea in Brief In today’s fast-moving, ultracompetitive global business [...]

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Neuroscience Nonsense? Wilson Brilliance?

by Tom Austin  |  April 9, 2012  |  Comments Off

There’s a broad and grey line between the study of human behavior (which can very often be “irrational”) and the study of neuroscience (a study of the mechanisms that, at some level of abstraction, lie beneath the irrationality). The Washington Post, today, in a blog posting entitled “Is neuroscience the new ‘Freakonomics’?” is playing fast [...]

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Is Social Contagion A Fiction?

by Tom Austin  |  April 4, 2012  |  Comments Off

The economist has a piece this week on a study of whether signing up for Facebook follows germ-contagion patterns or not.  The piece reports on a PNAS (Proceedings of the National Academy of Sciences) report that analyzed 54 million email invites users sent out to friends who had not yet joined Facebook. So what did [...]

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Be Afraid: Read McAfee’s “The Robots Coming for Your Job” Blog Post

by Tom Austin  |  March 23, 2012  |  Comments Off

Andy just blogged on material that relates to the excellent book he and Erik Brynjolfsson wrote last year, “Race Against The Machine“. Read the blog. Then read the book — it’s short and to the point (and reflects many of my much less widely read musings of the last few years). The video of “Big [...]

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How does your digital self reflect your personal self?

by Tom Austin  |  March 22, 2012  |  Comments Off

I’m at the Adobe Summit in Salt Lake City, listening to Biz Stone (co-founder of Twitter) talking about his digital self and I’m realizing I’m somewhat conflicted about the basic question: does my digital self, as reflected on Twitter, Facebook, Flickr, Linked-in and a host of other much smaller sites reflect me as a person? [...]

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Is this approach suitably people-centered or is it customer-insensitive?

by Tom Austin  |  February 29, 2012  |  4 Comments

Many of you will recall my earlier blog post “Do not reply to this email!” Here’s a new, related example: This morning, I awoke to learn that a favorite company of mine has decided to stop taking requests from its customers via email. The only mediums that will be accepted are filling out a form [...]

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Will Facebook follow in Sam Adams (Boston Beer) and Google’s Footsteps?

by Tom Austin  |  February 19, 2012  |  1 Comment

Interesting piece in today’s NY Times (and reprinted in the Boston Globe), recounting how Boston Beer’s Jim Koch bypassed the traditional IPO route in 1995 to offer stock in his company directly to consumers (http://www.nytimes.com/2012/02/19/your-money/an-ipo-process-that-is-customer-friendly.html?scp=1&sq=sam%20adams%20ipo&st=cse). [Disclosure: I own a small stock position in Boston Beer.] Google did a similar thing in 2004 with its modified [...]

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“Free Agent Nation” Glory or Disaster?

by Tom Austin  |  February 16, 2012  |  Comments Off

We’ve been having a raging debate internally about the emergence of new working relationships between employers and workers. We’ve read, for example, that in Germany “According to a survey conducted by the IG Metall union, more than 70 percent of companies in the electrical and metal industry in Baden-Württemberg now use such <temporary, project-based> contracts, [...]

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Do not reply to this email!

by Tom Austin  |  November 21, 2011  |  Comments Off

Harumph! Have you ever noticed all the emails that you receive that say “Do not reply to this email”? I bought a new car from a US big three manufacturer in October — and have been inundated with satisfaction surveys offered via email — email to which I can’t respond. If I could, I’d tell them [...]

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