Tom Austin

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Archives for February, 2012


Is this approach suitably people-centered or is it customer-insensitive?

by Tom Austin  |  February 29, 2012  |  4 Comments

Many of you will recall my earlier blog post “Do not reply to this email!” Here’s a new, related example: This morning, I awoke to learn that a favorite company of mine has decided to stop taking requests from its customers via email. The only mediums that will be accepted are filling out a form [...]

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Will Facebook follow in Sam Adams (Boston Beer) and Google’s Footsteps?

by Tom Austin  |  February 19, 2012  |  1 Comment

Interesting piece in today’s NY Times (and reprinted in the Boston Globe), recounting how Boston Beer’s Jim Koch bypassed the traditional IPO route in 1995 to offer stock in his company directly to consumers (http://www.nytimes.com/2012/02/19/your-money/an-ipo-process-that-is-customer-friendly.html?scp=1&sq=sam%20adams%20ipo&st=cse). [Disclosure: I own a small stock position in Boston Beer.] Google did a similar thing in 2004 with its modified [...]

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“Free Agent Nation” Glory or Disaster?

by Tom Austin  |  February 16, 2012  |  Comments Off

We’ve been having a raging debate internally about the emergence of new working relationships between employers and workers. We’ve read, for example, that in Germany “According to a survey conducted by the IG Metall union, more than 70 percent of companies in the electrical and metal industry in Baden-Württemberg now use such <temporary, project-based> contracts, [...]

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