Tom AustinIf most of your employees are dissatisfied with their lot in (business) life, don’t implement and encourage the use of social tools inside the enterprise. Or so it seems given the central message in some recent social sciences research that was based on applying text analytics across large amounts of Facebook data.
On the other hand, if, from a management point of view, you’re trying to build positive emotional momentum for whatever you’re trying to accomplish with the business, look seriously at social tools as a potentially powerful element in a broader overall strategy. Check out the summary in The Mercury News. While the article is focused on Facebook, the implications are broader and pertain to the use of any social technologies in the enterprise as well.
(Of course, giving employees some social tools in a bad environment might result in some positive discussion if it’s done well. But don’t miss the heart of the story.)
Comments Off
Category: Uncategorized Tags:
