Tom Austin

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Archives for December, 2010


A RedLaser to the Heart of Business

by Tom Austin  |  December 16, 2010  |  Comments Off

A month ago, I download a copy of the RedLaser app for my iPhone as I headed out the door for Australia. In an airport along the way, I saw Clive Cussler’s new novel, Crescent Dawn. But instead of buying it, I shot a picture of its barcode with RedLaser which immediately clued me in: I could [...]

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Category: Business Models ecommerce Internet smart phones Uncategorized     Tags:

Does withholding information make pseudo-transparency more valuable?

by Tom Austin  |  December 13, 2010  |  Comments Off

Writing in the NY Times, David Carr writes, in “WikiLeaks Taps Power of the Press” how Wikileaks discovered the value of scarcity in generating value. In his words, tracing WikiLeaks information releases, Carr opines that WikiLeaks has become more selective and hence more “strategic” and has been rewarded (by the 4th estate — the press) [...]

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Category: Collaboration culture Enterprise 2.0 Social transparency     Tags:

A dystopic but photogenic view of the future of work

by Tom Austin  |  December 6, 2010  |  1 Comment

The New York Times had an elegant but dystopic vision of the future of work captured in its recent photo essay http://nyti.ms/hfPRae wherein photographer Piotr Relinksi sketches out life, as it were, in the Atlas Cafe in Williamsburg, Brooklyn.   A busy world of solitary confinement within a sea of others. The caption on the [...]

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Category: Uncategorized     Tags:

Top 10 Success Factors in Social and Collaborative Investments

by Tom Austin  |  December 3, 2010  |  3 Comments

I’ve been on the road more than home for the last quarter, hitting the US West Coast, Florida, London, Canberra, Melbourne and Sydney. The venue changes but the story and the opportunities remain. In almost every location, I’ve been talking to clients about the 10 top success factors (or 10 top failure modes — take [...]

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Category: Collaboration Social     Tags: