by Tom Austin | January 23, 2009 | Comments Off on Google needs to be more transparent about users of and usage of Google Apps in enterprises
Michael Arrington on TechCrunch just published a piece on Google cutting back on the number of free user accounts an enterprise can have, dropping the number of people within an enterprise that can be signed up for Google Apps Standard Edition from 200 to 50.
It’s not clear what the business implications – for Google or users of Google Apps – really is. We believe that at least 90 percent of Google Apps users in enterprises are using the truly free version, the one that doesn’t tie to your enterprise domain.
If we take Google’s numbers at face value, i.e., a million businesses and more than 10 million users, and begin to poke at them, it’s not clear what’s impacted here. Roughly half the businesses in the US are sole proprietorships and tiny firms with just a handful of people. They’re not impacted by this move. What no one (except Google) knows (and they might not have good demographics on casual users who use Google Docs at google.com instead of at mydomain.com) is how many enterprises with more than 50 users have signed their users up for Google Apps Standard Edition. (And how many with more than 500 users, 1000 users and so forth.)
Google Docs have been around for more than two years now. Just how many enterprises with hundreds or thousands of users have standardized on gmail and Google Docs?
Google isn’t saying. They’re not being transparent . All of which either hurts them – because people want to know before investing; or it hides a weakness – if too few enterprise users are really using the product. The average enterprise IT shop is not naive. Trotting out Genentech over and over again isn’t enough.
If Google can’t provide a lot more data to establish their credibility in the enterprise space, enterprises won’t take them seriously.
What’s your take on Google Apps?
Read Complimentary Relevant Research
Predicts 2017: Artificial Intelligence
Artificial intelligence is changing the way in which organizations innovate and communicate their processes, products and services. Practical...
View Relevant Webinars
Align Marketing & Customer Experience to Build Loyal Advocates
EDT: 10:00 a.m. & 1:00 p.m. | PDT: 7:00 a.m. & 10:00 a.m. | GMT: 14:00 & 17:00 Great customer experience design demands data-driven...
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.