Tom AustinAs dawn broke over New York City (and a very somber Wall Street), the venerable Wall Street Journal launched a new feature (subscribers only), entitled “Journal Community (beta)” or JCB . The WSJ describes the JCB as a marketplace of ideas for Wall Street Journal readers. It suggests community members exchange opinions, ideas and tips on subjects ranging from the economy to the business of life. A mixture of Linked-In (Connections and Profiles), Discussion Forums, Groups and other Web 2.0 related (social) features, there were already 2,394 members as of 4:58 AM US Pacific Time. (This attempt at community is *different* from the open blogs on the WSJ own web site. Beyond a broad array of beta features, JCB relies on WSJ-subscription-based authentication, hence banning or almost banning anonymity.)
I was tipped off to the WSJ’s foray by the BITS blog on the New York Times. The Times opined on the spotty record of business-media-social-networking experiment. I’ll leave it to you to read the BITS piece but the open question is do you think the WSJ’s JCB will really work to create a bub of business conversations? What will it take to make it succeed?
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