Gartner Blog Network

Posts from Date:   2017-6

Intent Data is Great. Except When it Isn’t.

by Todd Berkowitz  |  June 15, 2017

Over the last few months, I’ve had a lot of clients bring up the topic of intent data. It’s gotten a lot of publicity and vendors are continually gathering new intent signals and creating new intent models, often through artificial intelligence techniques. ┬áBut as we get into Hype Cycle season, I thought it would be […]

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