Gartner Blog Network

Posts from Date:   2016-12

10 Fearless Predictions for B2B Tech Sales and Marketing in 2017

by Todd Berkowitz  |  December 20, 2016

The work year is winding down and it’s a good time to take stock of what we’ve learned, and make some predictions for next year. This year, I did inquiries and visits with about 500 different technology and service providers, did another 50 or so 1 on 1s at events and took around briefings from around 60 […]

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You Don’t Have to Fully Embrace ABM to Reap Some of the Benefits

by Todd Berkowitz  |  December 13, 2016

Account-Based Marketing (or ABM for short) is all the rage these days. It comes up in more than half of my inquiries as of late and it’s certainly on the radar for 2017 for many more clients. Julian Poulter and I will be publishing several detailed notes in Q1 featuring best practices and real-world results […]

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