Gartner Blog Network

Posts from Date:   2016-11

Influential Content Can Impact Shortlist and Vendor Selection Success

by Todd Berkowitz  |  November 3, 2016

Content is a valuable tool for technology providers. Tech marketers put in a lot of time and effort in creating content of various types, much of it for the purpose of generating awareness and demand. This top-of-the-funnel (TOFU) content often helps to drive a potential buyer to a web site and enable the provider to […]

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